Posts tagged segmentation.
A statewide race means millions of voters, multiple media markets, and real deliverability and cost pressures. Here's what changes when a texting program scales up.
There's a difference between texting your voters and texting at them. One builds a relationship that turns out; the other burns a list. Here's how to tell which you're doing.
A segmented list is the difference between spray-and-pray and precision. This complete guide covers how campaigns segment a texting list, the segments that matter most, how segmentation protects deliverability, and how to build and use segments well.
Segments are how Txtra turns a list into targeted audiences, so the right message reaches the right voters. Here's how Segments work in Txtra and why they protect your list.
Segments is live in Txtra. Slice the list by the attributes that let you send the right message to the right people instead of one blast
Segment by what changes the message, vote method (mail vs in-person), turnout history, geography, volunteer vs donor vs supporter, and whether they've already acted. A smaller, well-segmented send beats a bigger generic one on both response and cost.