Posts tagged voter file.
No, not legally, a phone number on the voter file is not consent to text it. The voter file tells you who to reach and how to target; it does not give you permission to send autodialed texts to those cells.
Yes, campaigns need consent to text voters, but not the signed written consent that binds commercial marketers. This complete guide covers the consent standard campaigns must meet, what counts, what doesn't, and how to build a defensible consented list.
When district lines get redrawn, part of your electorate is new to you and part of your old turf is gone. Here's what redistricting does to a texting program, and how to adjust.
Txtra's audience tools connect your contacts and voter file so texting runs on real voter data, with consent kept separate from the file. Here's how the voter file and audience management work in Txtra.
Segments are how Txtra turns a list into targeted audiences, so the right message reaches the right voters. Here's how Segments work in Txtra and why they protect your list.
A voter file is the master list of registered voters and what's known about them. Here's what a voter file contains, how campaigns use it for targeting, and the critical point that a voter file is not texting consent.
The voter file and audience is live in Txtra. Import, match, and manage the people you're allowed to text, the voter file and audience tools that turn raw d
Phone append is buying phone numbers to attach to a voter file. It gives you numbers, not permission. Here's what phone append is, why campaigns use it, and why it's not a shortcut to a textable list.
Texting is far more powerful when it's connected to your voter data. Here's what CRM integration means for a texting program, why it makes messages smarter, and what a connected setup enables.
A texting program isn't one tool, it's a stack, the platform, the data, the registration, the giving processor, connected together. Here's what's in a political texting tech stack and how the pieces fit.