Posts tagged GOTV.

Political texting is how campaigns reach voters by SMS and RCS to persuade, mobilize, fundraise, and organize. Here's how it works, the two formats, what it costs, the rules, and why it beats every other channel.

A text bank is the texting version of a phone bank, a list, a script, a shift, and volunteers sending peer-to-peer. Here's how to set one up, recruit and train texters, write scripts that get replies, and run it well.

P2P is one person sending one message at a time; broadcast is one message to a whole list. Use P2P to persuade and recruit, broadcast to mobilize an opted-in list. Here's how each works, the trade-offs, and when to run which.

The last 72 hours decide close races. Here's a get-out-the-vote texting plan for the final push, from the early-vote and mail-ballot chase to the polling-location send on Election Day, with the timing, the messages, and the format for each.
Text is the fastest fundraising channel a campaign has. Here's how SMS fundraising works, how to write the ask, when to send, and how to stay compliant while raising real money by text.
The best time to send a political text is within reasonable local hours, matched to the message. Here's how timing works for broadcast and P2P, why recipient local time governs, and how the GOTV calendar changes the answer.
Broadcast texting is one message sent to a whole opted-in list at once. Here's what it is, how it differs from peer-to-peer, what campaigns use it for, and the consent it requires.