GOTV
Posts tagged GOTV.
Early Voting Reminders That Actually Drive Turnout
Early voting is turnout you can bank before Election Day, but only if voters know when, where, and how. The text reminders that convert intent into a cast ballot.
The Vote-by-Mail Chase, by Text
A requested mail ballot that never comes back is a supporter you're about to lose. The ballot chase is one of the highest-return uses of text in a campaign, here's how to run it.
How to Schedule GOTV Texts without Breaking Quiet Hours
On Election Day your team should be turning out voters, not watching a send queue. Here's how to schedule GOTV texts ahead of time while keeping every message inside legal hours for each recipient.
Your Final-Stretch Texting Plan
The last seven weeks of a campaign are won or lost on execution. Here's a week-by-week texting plan for the closing stretch, what to send, when, and to whom.
GOTV Texting: The Complete Guide
The complete guide to get-out-the-vote texting, the 72-hour plan, building a chase universe, early and mail voting, ballot chasing, and writing GOTV texts that move people.
What Is Political Texting? The Complete Guide for Campaigns
Political texting is how campaigns reach voters by SMS and RCS to persuade, mobilize, fundraise, and organize. This complete guide covers how it works, the two formats, use cases, the rules, cost, and how to start a program that lands.
The Disappearing Landline, Why Campaigns Text Now
The share of Americans reachable only by cell phone has passed three-quarters, and it keeps climbing. That single trend is why texting moved from optional to essential.
Social Proof in Political Texts, Your Neighbors Are Voting
Telling voters that people like them are turning out is one of the most tested tactics in GOTV. Here's how to use social proof in a text honestly and effectively.
Urgency in Political Texts, the Deadline That Moves People
Urgency is the single biggest lever in a political text, but only real urgency works. Here's how to use genuine deadlines to drive action without burning trust.
Loss Aversion in Political Messaging, What Voters Stand to Lose
People work harder to avoid a loss than to secure an equivalent gain. Here's how loss aversion shapes political texts, and how to use it without fearmongering.
Texting vs Direct Mail, the Cost-per-Voter Math
Direct mail and texting do different jobs, but campaigns keep comparing them on price. Here's the honest cost-per-voter-reached math, and what each channel is actually for.
Texting as an Incumbent, Defending a Record
Incumbents text from a different position than challengers, a record to defend, a list already built, and a turnout job more than a persuasion one. Here's how to run it.