Campaign Tactics
Peer-to-peer and broadcast texting, GOTV, text banking, fundraising, and list growth, the tactics that win voter contact.
From Zero to Your First Thousand Subscribers
The hardest part of a texting list is the beginning, when you have nobody. Here's a concrete path from an empty list to your first thousand consented subscribers.
Texting for a Special District Election, Fire, Water, and School
Fire district, water board, and other special-district elections have tiny, low-information electorates. That makes texting unusually powerful, and unusually delicate.
Texting an Open-Seat Race, Building from Nothing
Open seats have no incumbent, and often no inherited list or name ID for anyone. That changes the texting job. Here's how to run a program when the seat, and your list, start empty.
Texting in a Ranked-Choice Election
Ranked-choice voting changes the math of a campaign, and the message. Here's how texting strategy shifts when voters rank candidates instead of picking one.
How to Run a Text Bank, the Organizer's Guide
A text bank is the texting version of a phone bank, a list, a script, a shift, and volunteers sending peer-to-peer. This complete guide covers setup, recruiting and training texters, writing scripts, running the shift, and handling the hard replies.
Running a Statewide Texting Program at Scale
A statewide race means millions of voters, multiple media markets, and real deliverability and cost pressures. Here's what changes when a texting program scales up.
What a Primary Challenge Means for Your Texting Strategy
A serious primary challenge, like several playing out in 2026, forces an incumbent to run a real campaign months early. Here's how that reshapes a texting program.
When a Local Race Goes National, Texting in the Spotlight
A local race can go viral overnight, national money, national attention, national scrutiny. Here's how a texting program should handle a sudden surge in the spotlight.
Texting in a Top-Two or Top-Four Primary
In states with top-two or top-four "jungle" primaries, everyone runs on one ballot and party doesn't gate the field. That changes texting strategy in ways a closed primary never does.
The Down-Ballot Drop-off, and How to Fight It
Many voters mark the top of the ballot and quit before the bottom. That drop-off decides local races. Here's why it happens and how texting fights it.
Reaching Rural and Remote Voters by Text
Field programs struggle where voters are spread thin across huge distances. That's exactly where texting earns its place. Here's how to reach a rural and remote electorate.
Peer-to-Peer vs Broadcast Texting, Which One and When
P2P is one person sending one message at a time; broadcast is one message to a whole list. This complete guide covers how each works, the legal and practical trade-offs, when to run which, and how to combine them into one program.