Campaign Tactics
Peer-to-peer and broadcast texting, GOTV, text banking, fundraising, and list growth, the tactics that win voter contact.
Texting the Suburbs, the Swing Districts That Decide the House
Control of the U.S. House runs through a few dozen suburban swing districts. Here's what makes suburban voters distinctive and how a texting program should approach them.
GOTV Texting, the Complete 72-Hour Plan
The last 72 hours decide close races. This complete guide lays out a get-out-the-vote texting plan, from the early and mail-ballot chase through the polling-location send on Election Day, with the timing, messages, format, and pitfalls for each stage.
National Voter Registration Day and the Moments That Grow a List
The civic calendar hands campaigns natural, non-partisan moments to grow a texting list, if you're ready to capture them. Here's how to turn dates like National Voter Registration Day into subscribers.
Are You Texting Your Voters, or Texting at Them?
There's a difference between texting your voters and texting at them. One builds a relationship that turns out; the other burns a list. Here's how to tell which you're doing.
Turning a One-Time Donor into a Recurring Donor by Text
The first gift is the hard part. The real value is the second, third, and monthly gift. Here's how texting turns a one-time donor into a recurring one.
Keyword Campaigns, How to Grow Your List with a Text-to-Join
A keyword is the simplest way to turn a crowd, a sign, or a moment into subscribers. Here's the practical playbook for running a keyword campaign to grow your texting list.
SMS Fundraising, How Campaigns Raise Money by Text
Text is the fastest fundraising channel a campaign has. This complete guide covers how SMS fundraising works, how to write the ask, when to send, how to sustain it without donor fatigue, and the compliance rules that come with raising money by text.
The Political Texting Welcome Series, Templates to Adapt
A new subscriber just handed you their number. The next few messages decide whether they stay. Here's a welcome series with adaptable templates, in your own words.
Ways to Use Campaign Texting Beyond the Ask
Most campaigns use texting for two things, raise money and get out the vote. It does far more. Here are ways to use your list that build the relationship the asks depend on.
How to Write a Persuasion Text That Gets Replies
A persuasion text lives or dies on the opener and the ask. Here's the anatomy of a peer-to-peer persuasion script that gets replies, the register to write in, and the branch responses your volunteers need.
How to Get a Voter to Say Yes to Your Texts
Asking for a phone number is asking for something personal. Here's how to make the opt-in ask so easy and worth it that voters actually say yes.
Texting a Toss-up Race, When the Margin Is a Few Thousand Votes
In a genuine toss-up, the whole race lives inside a margin of a few thousand votes. That changes how you run a texting program. Here's the discipline a razor-thin race demands.