Campaign Tactics
Peer-to-peer and broadcast texting, GOTV, text banking, fundraising, and list growth, the tactics that win voter contact.
The Sorry We Missed You Text, Following up Non-Responders
Most people don't reply to the first text, and the follow-up to non-responders is where a lot of value hides. Here's how campaigns follow up the people who didn't answer, without becoming a nuisance.
Post-Election Texting, Thanking, Retaining, and Transitioning
The list you built doesn't stop being valuable when the election ends. Here's how campaigns use texting after Election Day, to thank supporters, retain the list, and transition win or lose, into what comes next.
Texting for a Mayoral or Municipal Race
Municipal races, mayor, council, local offices, run on small budgets, tiny universes, and low turnout, exactly where texting shines. Here's how to build a texting program for a city or town race.
Reaching Hard-to-Reach Voters by Text
Some voters are hard to reach through any channel, rural, transient, disconnected, or wary. Here's how texting reaches voters other methods miss, its limits, and how to combine it with other channels to close the gap.
Texting and Voter Accessibility
Texting can be one of the most accessible ways to reach voters with disabilities, but only if it's done thoughtfully. Here's how texting supports voter accessibility, its advantages, and the practices that keep it inclusive.
Election Protection and Voter Assistance by Text
When voters hit problems, long lines, ID confusion, a rejected ballot, texting can deliver help fast. Here's how campaigns and nonpartisan groups use text for election protection and voter assistance.
The Check-Your-Registration Text Program
Many people think they're registered and aren't. A check-your-registration text catches those voters in time to fix it. Here's how campaigns run one and why it's an underrated, high-value tactic.
Ballot Tracking by Text, Letting Voters Follow Their Ballot
Ballot tracking lets a voter follow their mail ballot from sent to counted, and texting is the natural way to deliver those updates. Here's how ballot-tracking texts build confidence and support the return chase.
Texting for a Party Committee
Party committees run texting at a scale and across a portfolio that single campaigns don't. Here's how a party committee uses texting for coordinated turnout, up and down the ticket, and the structure that makes it work.
Running the Two-Way Inbox, Managing Replies at Scale
Two-way texting only works if someone handles the replies. Here's how campaigns run a texting inbox at scale, triaging responses, using saved replies, escalating, and catching opt-outs, without drowning.
How to Write a GOTV Text That Gets Action
A GOTV text has one job, get a supporter to vote, and the writing has to serve that job ruthlessly. Here's the anatomy of a GOTV text that gets action, and the common mistakes that kill one.
Texting for a Congressional Race
A congressional race sits between the local and the statewide, big enough to nationalize, small enough to still win on the ground. Here's how texting fits a House campaign, from persuasion in a defined district to a turnout operation that decides the close ones.