Campaign Tactics
Peer-to-peer and broadcast texting, GOTV, text banking, fundraising, and list growth, the tactics that win voter contact.
Texting for Low-Information Races, Judicial and School Board
Judicial, school board, and other down-ballot races suffer huge voter drop-off because people don't know the candidates. Here's how texting cuts through in low-information races, from education to turnout.
Texting Strategy for a Recall Election
Recalls are unusual, off-cycle, low-turnout, and often confusing to voters. Here's how texting drives a recall campaign, whether you're pushing the recall or defending against it, from signature gathering to a turnout-defined finish.
Texting for Union and Labor Political Programs
Unions run some of the most effective political texting programs, because they text their own trusted members. Here's how labor political programs use texting, why member-to-member trust is their edge, and the compliance notes.
Handling a Texting Crisis, When a Send Goes Wrong
Sooner or later a send goes wrong, a typo, a wrong link, the wrong list, a message sent to everyone by mistake. Here's how to handle a texting crisis, contain the damage, and recover trust with your list.
Correcting Misinformation by Text
When false claims spread about a candidate or an election, texting can reach voters with the correction fast. Here's how campaigns use text to counter misinformation, the pitfalls of amplification, and how to do it without making it worse.
Reaching Military and Overseas Voters by Text
Military and overseas voters face unique hurdles, long ballot-transit times, tight deadlines, and distance. Here's how texting helps campaigns reach UOCAVA voters, drive ballot requests and returns, and cut through the logistics.
The Commit-to-Vote Pledge, Turning Intent into Turnout
Getting a voter to commit to a specific plan lifts turnout more than a generic reminder. Here's how campaigns run a commit-to-vote pledge program by text, why plan-making works, and how to follow through.
Building a Rapid-Response Text War Room
When news breaks, minutes matter, and a rapid-response text capability has to be built before you need it. Here's how to set up a text war room, the roles and workflow, and how to move fast without breaking compliance.
Texting for a Slate or Coordinated Campaign
When multiple candidates run as a slate or coordinate, texting can amplify them together, carefully. Here's how slate and coordinated texting works, the shared-turnout advantage, and the compliance lines to respect.
The Door-to-Text Handoff, Turning Canvass Contacts into Subscribers
A canvass reaches voters at the door, but the contact ends when the canvasser leaves, unless you capture a text opt-in. Here's how the door-to-text handoff turns field contacts into subscribers you can reach again.
Reaching New Citizen and Newly Registered Voters by Text
New citizens and newly registered voters are motivated but often unfamiliar with the process. Here's how texting reaches them with education and encouragement, and why they're a high-value, high-effort universe.
Vote Tripling by Text, Turning One Supporter into Three Votes
Vote tripling asks each supporter to remind three friends to vote, multiplying turnout through trusted messengers. Here's how the tactic works, why it's so effective, and how to run it by text.