Campaign Tactics
Peer-to-peer and broadcast texting, GOTV, text banking, fundraising, and list growth, the tactics that win voter contact.
Chasing Absentee Ballot Requests by Text
Before you can chase a ballot, voters have to request one. Here's how campaigns use texting to drive absentee ballot requests, why it's the earliest and most durable turnout tactic, and how it feeds the rest of GOTV.
Running a Voter Registration Drive by Text
Texting can drive voter registration, pointing people to register, checking status, and hitting deadlines. Here's how campaigns and groups run a registration drive by text, and how it doubles as list growth.
Petition and Ballot-Access Signature Gathering by Text
Getting on the ballot and qualifying measures both run on signatures, and texting can accelerate the gather. Here's how campaigns use text to drive petition signing, recruit circulators, and track progress against a deadline.
Recruiting Poll Workers and Observers by Text
Election Day needs bodies, poll workers, observers, protection volunteers, and texting is the fastest way to recruit and coordinate them. Here's how campaigns fill these critical roles by text and keep them staffed.
Building a Texting Calendar for a Campaign
A texting calendar turns scattered sends into a plan. Here's how campaigns build a texting calendar around the election arc, balance message types, and avoid the over-texting that burns a list.
Texting Strategy for Caucus States
Caucuses ask more of voters than casting a ballot, they have to show up at a specific place and time and participate. Here's how texting drives caucus turnout, from educating first-timers to locking in commitments.
How Do I Handle Angry or Hostile Replies to Campaign Texts?
Honor opt-outs instantly and don't argue. If the reply is a STOP-type request in any form ('stop,' 'leave me alone,' 'remove me'), treat it as an opt-out. For genuine hostility, stay brief and polite or don't respond, never escalate a fight by text.
Texting and Tele-Town Halls, Driving Attendance and Engagement
A tele-town hall only works if people join, and texting is how you fill the call. Here's how campaigns use text to drive tele-town hall attendance, prompt participation, and follow up afterward.
Debate-Night Texting, Rapid Response and Watch Parties
A debate is a moment of peak attention, and texting lets a campaign capitalize in real time. Here's how to use text on debate night, for watch parties, rapid response, fundraising surges, and capturing the engagement.
Retaining Volunteers by Text, Thank, Update, Re-Engage
Recruiting volunteers is only half the job, keeping them is the other half. Here's how campaigns use texting to retain volunteers, thanking, updating, and re-engaging them so a one-time helper becomes a repeat one.
Running a Day of Action by Text
A day of action concentrates supporter energy into one coordinated push, and texting is how you rally, coordinate, and sustain it. Here's how campaigns and advocacy groups run a day of action by text.
Rolling Out an Endorsement by Text
An endorsement is only as valuable as the number of voters who hear about it. Here's how campaigns use texting to roll out endorsements, amplify them through the endorser's own network, and turn credibility into persuasion.