Campaign Tactics
Peer-to-peer and broadcast texting, GOTV, text banking, fundraising, and list growth, the tactics that win voter contact.
Coordinating a Canvass by Text
Texting is the connective tissue of a field program, confirming shifts, sending turf, and keeping canvassers in sync. Here's how campaigns use text to coordinate a canvass and cut no-shows.
Contrast and Comparison Messaging by Text, Done Right
Contrast messaging draws the line between candidates, and texting can deliver it, carefully. Here's how to run contrast and comparison messaging by text without triggering opt-outs, backlash, or compliance problems.
How Do I Recruit and Organize Volunteers by Text?
Text is excellent for volunteer recruitment and coordination, shift reminders, quick asks, event logistics, because volunteers already want to hear from you. Get their consent at sign-up, then use short, specific, action-ready messages to turn interest into shifts.
Texting Strategy for Special Elections
Special elections turn on turnout in a tiny, unpredictable universe, which is exactly texting's strength. Here's how to build a texting strategy for a special election, where speed and turnout matter more than anything.
Managing a Texting Team, Roles and Workflow
A texting program at scale needs people and process, not just a platform. Here's how to structure a texting team, the key roles, and the workflow that keeps sends compliant, on-message, and responsive.
How Do I Segment My Texting List for Better Results?
Segment by what changes the message, vote method (mail vs in-person), turnout history, geography, volunteer vs donor vs supporter, and whether they've already acted. A smaller, well-segmented send beats a bigger generic one on both response and cost.
Texting Strategy for a Runoff Election
Runoffs are pure turnout contests with exhausted voters and a short window, exactly where texting excels. Here's how to build a runoff texting strategy, from re-mobilizing your first-round voters to fighting drop-off.
Early-Vote Texting, Turning Out the Early Electorate
Early voting has reshaped GOTV into a weeks-long effort. Here's how texting banks votes early, why locking in supporters before Election Day de-risks a campaign, and how to run an early-vote program.
Turning Out Low-Propensity Voters by Text
Low-propensity voters are the hardest to turn out and the biggest opportunity. Here's how texting reaches irregular voters, what actually moves them, and why plan-making and human contact matter more than reminders.
A/B Testing Political Texts, What to Test and How
A/B testing takes the guesswork out of text messaging by letting the data pick the winner. Here's what to test in political texts, how to run a clean test, and the pitfalls that produce misleading results.
Sending Images by Text, MMS Palm Cards That Work
An image can do what text can't, a candidate photo, an event graphic, a visual palm card. Here's how campaigns use MMS to send images effectively, when it's worth the cost, and how to keep image texts compliant and deliverable.
How Soon Before Election Day Should I Start Texting?
Start building the consented list months out and warm the relationship early, but the heaviest GOTV sends cluster in the final stretch: vote-by-mail windows, early voting, and Election Day itself. Don't confuse list-building (early) with GOTV volume (late).