A suggested action is a one-tap button that makes the phone do something. Call the campaign. Get directions to the drop box. Add election day to the calendar. No copy-paste, no hunting for an address, no leaving the thread.
The gap between I should vote and I know where and when is where turnout dies. A voter means to look up their polling place and never does.
They live in the same tool row as your reply buttons, since they’re the same kind of control with a different job. They show on the message and on any card in the phone preview.
Tap to call. Tap for the map. Tap to save the date. The dialer opens, the directions load, the calendar takes the event.
On a phone without RCS, the address or link gets written into the text itself. Nobody gets a dead button.
The gap between I should vote and I know where and when is where turnout dies. A voter means to look up their polling place and never does. A suggested action closes that gap to a single tap, inside the message they were already reading.
A reply button lets a voter answer with a tap, a canned reply or a tag. A suggested action lets them act with one. Different job, same tool row.
Not a link to a page to a form. A tap. The distance between reading the message and doing the thing is zero.
Actions ride a plain message, a rich card, or every card in a carousel. Wherever the voter is looking, the button is there.
Suggested actions are an RCS message type. On a phone with RCS on, the buttons act. On one without, they fall back to SMS with the address or link written into the text, so nobody gets a dead button. The rich version reaches more of your list every cycle.
Left or right, Txtra is the sender your carriers trust and your lawyers approve.
A one-tap button that makes the phone do something. Call the campaign, get directions to the drop box, add election day to the calendar, open the sample ballot. No copy-paste, no leaving the thread.
A reply button lets a voter answer with a tap, a canned reply or a tag. A suggested action lets them act with one. One answers you. The other moves them. They live in the same tool row with different jobs.
The address or link gets written into the text itself, so nobody gets a dead button. The rich version reaches more of your list every cycle.