Product · Send · Rich cards

The opposite of a wall of text.

One framed unit in the thread. A picture, a headline, a line of text, and a tap, together. The candidate’s photo, polls close 8pm Tuesday, and a Find your polling place button right under it. One glance, one tap.

Polls close 8pm Tuesday

Your vote counts in the last hour too. Two minutes, one ballot.

Find your polling place
One glance, one tap. It reads like something a real organization sent.
The problem

Every other political texting tool sends a wall of text with a link stuck on the end. A voter deciding whether to trust a message about their ballot can tell a robotext from a real one in half a second.

How it works

How Rich cards works.

1

Build it where you write

The Card tool sits in the composer, and the card renders live in the phone preview next to it as you build.

2

It goes anywhere the composer goes

The composer is the same one everywhere, so a rich card ships in a broadcast, a sequence step, or a one-to-one reply from the inbox.

3

The fallback keeps the message

On a phone without RCS, the card falls back to SMS with the text and a link. Nobody gets a broken message.

Why it matters

What you actually get.

Trust in half a second

A robotext reads like a robotext, and a voter deciding whether to trust a message about their ballot can tell the difference instantly. A designed thing from a name they recognize beats ten digits and a shortened link they’ve been told to fear.

What a bare number can’t carry

The card reads like something a real organization sent. That’s the whole point. It carries the trust a bare number never can.

The loophole shops can’t match it

A rich card needs a verified sender and the RCS rails underneath it. To send one, they’d have to stop hiding behind burner numbers and stand behind a brand. They won’t, since the hiding is the business.

One glance, one tap

Picture, headline, line, button, one frame. The voter takes it in at a glance and acts without leaving the thread.

One honest line.

A rich card is an RCS message type. On a phone with RCS on, it renders as the card. On one without, it falls back to SMS with the text and a link, so nobody gets a broken message. The share of your list that gets the card grows every month as the carriers and Apple finish the rollout.

Rich cardsPicture, headline, tapIn every composerVerified underneathHonest fallback
Polls close 8pm Tuesday

Your vote counts in the last hour too. Two minutes, one ballot.

Find your polling place
One glance, one tap. It reads like something a real organization sent.
Every rich cards send runs on the compliant floor.Consent, quiet hours, STOP and HELP, verified sender. On by default, before a single message leaves.
See the compliance model →

Put Rich cards to work.

Left or right, Txtra is the sender your carriers trust and your lawyers approve.

This sits on the floor. Consent, quiet hours, STOP status, and sender verification check every send from this screen before it leaves.

See it on your race.

Questions

Asked and answered.

What is a rich card?

One framed unit in the thread. A picture, a headline, a line of text, and a tap, together. The candidate's photo, polls close 8pm Tuesday, and a Find your polling place button under it.

Where can I send a rich card from?

Anywhere the composer goes. A broadcast, a sequence step, or a one-to-one reply from the inbox. The Card tool builds it where you write, with a live phone preview next to it.

What do phones without RCS see?

The card falls back to SMS with the text and a link, so nobody gets a broken message. The share of your list that gets the card grows every month as the carriers and Apple finish the rollout.