broadcast
Posts tagged broadcast.
Peer-to-Peer vs Broadcast Texting, Which One and When
P2P is one person sending one message at a time; broadcast is one message to a whole list. Use P2P to persuade and recruit, broadcast to mobilize an opted-in list. Here's how each works, the trade-offs, and when to run which.
GOTV Texting, the 72-Hour Plan
The last 72 hours decide close races. Here's a get-out-the-vote texting plan for the final push, from the early-vote and mail-ballot chase to the polling-location send on Election Day, with the timing, the messages, and the format for each.
SMS Fundraising, How Campaigns Raise Money by Text
Text is the fastest fundraising channel a campaign has. Here's how SMS fundraising works, how to write the ask, when to send, and how to stay compliant while raising real money by text.
The Best Time to Send Political Texts
The best time to send a political text is within reasonable local hours, matched to the message. Here's how timing works for broadcast and P2P, why recipient local time governs, and how the GOTV calendar changes the answer.
RCS for Campaigns, the Richer Text Explained
RCS is the upgrade to SMS, verified sender, richer media, and read receipts. Here's what RCS is, how it differs from SMS and MMS, what it means for political campaigns, and where adoption stands.
The Cost of Political Texting, Broken Down
What does political texting actually cost? Here's how pricing works for broadcast and P2P, the hidden cost of poor deliverability, and how to budget a program that lands instead of getting filtered.
What Is Broadcast Texting? Mass SMS for Campaigns
Broadcast texting is one message sent to a whole opted-in list at once. Here's what it is, how it differs from peer-to-peer, what campaigns use it for, and the consent it requires.