Posts tagged fundraising.
The complete guide to raising money by text, the mechanics of text-to-donate, writing a fundraising sequence, cultivating and retaining donors, the FEC rules, and the psychology that works.
Urgency is the single biggest lever in a political text, but only real urgency works. Here's how to use genuine deadlines to drive action without burning trust.
People work harder to avoid a loss than to secure an equivalent gain. Here's how loss aversion shapes political texts, and how to use it without fearmongering.
Lists that only ever ask for money burn out. Reciprocity, giving supporters something of value before the ask, builds the relationship that makes the ask work.
A local race can go viral overnight, national money, national attention, national scrutiny. Here's how a texting program should handle a sudden surge in the spotlight.
Only if the donation form captured text consent and the donor agreed. A contribution is a financial transaction, not a texting opt-in, so the checkbox has to have been there and checked.
The first gift is the hard part. The real value is the second, third, and monthly gift. Here's how texting turns a one-time donor into a recurring one.
Sequences let a campaign automate a series of texts, a fundraising push, an onboarding flow, a GOTV chase, that unfold over time. Here's how Sequences work in Txtra.
Text is the fastest fundraising channel a campaign has. This complete guide covers how SMS fundraising works, how to write the ask, when to send, how to sustain it without donor fatigue, and the compliance rules that come with raising money by text.
Texting isn't just for the fundraising ask, it's for building donor relationships over time. Here's how campaigns use text to cultivate, thank, and upgrade donors, and why the relationship matters more than any single ask.
Text-to-donate turns a text into a gift with a tap. Here's how text-to-donate works for campaigns, the difference from carrier billing, and the compliance rules that come with raising money by text.
How do you know if your texting program is worth it? Here's how campaigns measure the return on political texting, the metrics that matter for fundraising and turnout, and why deliverability underpins every number.