Posts tagged deliverability.
10DLC is the carrier registration that decides whether your political texts land or get filtered. Here's what it is, the Political Special Use Case, Campaign Verify, how to register, and what happens if you skip it.
What's a normal open rate, reply rate, and opt-out rate for political texting? Here are the benchmarks that matter, how to read them, and which numbers actually predict whether your program is working.
Campaign Verify is the nonpartisan vetting that confirms a political sender is a real committee. For 527s and many campaigns it's effectively required to access the political texting lane. Here's what it is and how to get it.
What does political texting actually cost? Here's how pricing works for broadcast and P2P, the hidden cost of poor deliverability, and how to budget a program that lands instead of getting filtered.