Posts tagged deliverability.
You attach a rally photo or a candidate video, hit send, and it silently fails to some voters. The reason is carrier MMS size limits, and they're smaller than you think. What campaigns can actually send.
The complete guide to getting your political texts delivered, sender reputation, carrier filtering, throttling, verified sending, and the shift to RCS. What decides whether your message lands.
Some consequences of bad texting never reach a courtroom. They reach the voter, who decides you're the campaign that won't leave them alone, and tells their friends. The reputational death of a spam program.
Technically your messages might send, but they'll be heavily filtered, throttled, or blocked, and you're violating carrier rules. For any real volume, 10DLC registration isn't optional; it's the price of delivery.
A rejected 10DLC registration stalls your whole texting program. Here are the common reasons campaigns get rejected and how to get approved.
The forces shaping political texting, verified messaging, AI, and tightening compliance, all point the same way, toward trust. Here's the direction Txtra is building in, and how the roadmap follows where the channel is going.
A statewide or multi-state text program can violate quiet hours in one place while it's still afternoon in another. Here's how to get send timing right across time zones.
10DLC is the carrier registration that decides whether your political texts land or get filtered. This complete guide covers what it is, the Political Special Use Case, Campaign Verify, how to register, throughput, and what happens if you skip it.
Quiet hours are the rule beneath every compliant send, and the thing most programs get wrong. The window is measured by the recipient's local time, which is why enforcement has to happen per person.
A statewide race means millions of voters, multiple media markets, and real deliverability and cost pressures. Here's what changes when a texting program scales up.
Broadcast is how Txtra reaches a whole opted-in list in minutes, for GOTV, fundraising, and rapid response. Here's how Broadcast works in Txtra and what makes it deliver.
Some of the clicks in your texting report never happened. Bots and link scanners inflate your numbers and can misfire automations. Here's how to keep your metrics honest.