Posts tagged benchmarks.
We published a data report on the channel that now carries voter contact in America, the reach, the money, the evidence it works, and the rules. Read the interactive report or download the PDF.
A data-driven report on the state of political texting in 2026: the reachability shift, the messaging economy, the scale of the 2026 ballot, the regulatory year, and the move to RCS and AI. Sourced figures and original election data.
What's a normal open rate, reply rate, and opt-out rate for political texting? This complete guide covers the benchmarks that matter, what's normal, how to read them, and which numbers actually predict whether your program is working.
Text, email, and phone each reach voters differently. Here's how the channels compare on open rates, reply rates, cost, and speed, and why the answer is usually to combine them, not pick one.
Reports are how Txtra shows what your texting actually did, deliverability, replies, conversions, and the numbers that matter. Here's how Reports and analytics work in Txtra.
Political texting is everywhere, but does it move votes? Here's what the evidence says about texting's effect on turnout and persuasion, where it works best, and how to read the claims honestly.
The numbers that define political texting, open rates, volume, channel comparisons, and growth. Here are the key statistics campaigns should know, with the context to read them right.
It depends entirely on the ask, consented, well-targeted lists with a clear question see meaningfully higher engagement than cold blasts, but there's no single magic number. Track your own baseline and improve it; comparing to a stranger's stat is noise.
How do you know if your texting program is worth it? Here's how campaigns measure the return on political texting, the metrics that matter for fundraising and turnout, and why deliverability underpins every number.
Response to political texts varies by voter, age, relationship, and message. Here's what shapes who replies and acts on a text, and how to use that to target and write for the voters most likely to respond.
Texting and digital ads do different jobs, direct, permission-based contact versus broad, paid reach. Here's how the two compare on targeting, cost, and trust, and why campaigns use them together.
A/B testing takes the guesswork out of text messaging by letting the data pick the winner. Here's what to test in political texts, how to run a clean test, and the pitfalls that produce misleading results.