Posts tagged opt-in.

The strongest texting list is one you earned, not bought. Here are the ways campaigns grow a consented list at the source, QR codes, keywords, pledge pages, referrals, relational, and canvass capture, and why a bought list is a liability.
Yes, campaigns need consent to text voters, but not the signed written consent that binds commercial marketers. Here's the consent standard political campaigns actually have to meet, what counts, and what doesn't.
A QR code turns a yard sign, mailer, or door into a one-scan opt-in. Here's how campaigns use QR codes to grow a consented texting list, where to place them, and how to make sure the opt-in is clean.