list growth
Posts tagged list growth.
Building a Texting List: The Complete Guide
The complete guide to building a consented political texting list, from your first thousand subscribers to keywords, QR codes, segmentation, list hygiene, and what a subscriber is really worth.
The Disappearing Landline, Why Campaigns Text Now
The share of Americans reachable only by cell phone has passed three-quarters, and it keeps climbing. That single trend is why texting moved from optional to essential.
Reciprocity in Fundraising Texts, Give Before You Ask
Lists that only ever ask for money burn out. Reciprocity, giving supporters something of value before the ask, builds the relationship that makes the ask work.
What Happens to Your Texting List After the Campaign
Election night isn't the end of your data obligations. Here's how to handle a texting list after a campaign, what you can keep, what you must honor, and what you owe.
How to Grow a Texting List That's Actually Yours
The strongest texting list is one you earned, not bought. This complete guide covers every way campaigns grow a consented list at the source, QR codes, keywords, pledge pages, referrals, relational, and canvass capture, plus how to convert and keep it.
Political Texting for a First-Time Candidate
A plain-language guide for first-time candidates on texting voters, what it's for, what the rules are, and how to start without getting yourself in trouble.
Texting as a Challenger, Making the Case for Change
Challengers start with no list and low name ID, but more freedom to make the case for change. Here's how to run a texting program from behind.
From Zero to Your First Thousand Subscribers
The hardest part of a texting list is the beginning, when you have nobody. Here's a concrete path from an empty list to your first thousand consented subscribers.
What a Texting Subscriber Really Costs
The number that should drive list-building decisions isn't your list size, it's your cost per acquired, consented subscriber, and what that subscriber returns.
Texting an Open-Seat Race, Building from Nothing
Open seats have no incumbent, and often no inherited list or name ID for anyone. That changes the texting job. Here's how to run a program when the seat, and your list, start empty.
What a Primary Challenge Means for Your Texting Strategy
A serious primary challenge, like several playing out in 2026, forces an incumbent to run a real campaign months early. Here's how that reshapes a texting program.
When a Local Race Goes National, Texting in the Spotlight
A local race can go viral overnight, national money, national attention, national scrutiny. Here's how a texting program should handle a sudden surge in the spotlight.