Campaign Tactics
Peer-to-peer and broadcast texting, GOTV, text banking, fundraising, and list growth, the tactics that win voter contact.
The Best Time to Send Political Texts
The best time to send a political text is within reasonable local hours, matched to the message. Here's how timing works for broadcast and P2P, why recipient local time governs, and how the GOTV calendar changes the answer.
Texting a Redistricted District, When the Lines Change
When district lines get redrawn, part of your electorate is new to you and part of your old turf is gone. Here's what redistricting does to a texting program, and how to adjust.
RCS for Campaigns, the Richer Text Explained
RCS is the upgrade to SMS, verified sender, richer media, and read receipts. This complete guide covers what RCS is, how it compares to SMS and MMS, what verified sending means for campaigns, where adoption stands, and how to use it.
QR Codes for Voter Opt-in, Growing a List at the Door
A QR code turns a yard sign, mailer, or door into a one-scan opt-in. Here's how campaigns use QR codes to grow a consented texting list, where to place them, and how to make sure the opt-in is clean.
How Do I Get People to Opt in to Campaign Texts?
Put a clear, honest opt-in everywhere your supporters already are, website, events, forms, a text-to-join keyword, and tell them what they'll get. The campaigns with the biggest consented lists collect opt-ins constantly, not in a last-minute scramble.
Voter ID by Text, Tagging Your Universe One Reply at a Time
Voter ID by text turns a conversation into a data point. Here's how campaigns use peer-to-peer texting to identify supporters, undecideds, and issues, and feed those answers back into everything they do next.
Recruiting Volunteers by Text, the Easiest Ask in Organizing
Text is the fastest way to fill shifts and recruit volunteers. Here's how campaigns use broadcast and P2P texting to turn supporters into volunteers, write the ask, and confirm the commitment.
Event Promotion and RSVPs by Text
Text is how campaigns fill a room. Here's how to promote events and collect RSVPs by text, the invite-reminder-confirm sequence, and how to turn attendance into data you can use.
Rapid Response Texting, Getting a Message Out in Minutes
When news breaks, speed wins. Here's how campaigns use broadcast texting for rapid response, when to deploy it, how to keep it compliant under pressure, and why a warm list is the prerequisite.
Relational Texting, the Highest-Trust Channel in Organizing
Relational texting is supporters texting people who already know them. Here's why it's the highest-trust, highest-converting channel a campaign has, how to run it, and how it grows a consented list.
How to Segment Your Texting List for Sharper Sends
A segmented list is the difference between spray-and-pray and precision. This complete guide covers how campaigns segment a texting list, the segments that matter most, how segmentation protects deliverability, and how to build and use segments well.
How Do I Keep My Campaign Texts from Being Marked as Spam?
Text only people who opted in, identify yourself, honor STOP instantly, register under 10DLC, and send messages people actually want. Spam filtering is driven by recipient behavior, so the fix is giving recipients nothing to report.