Posts tagged data.
What does political texting actually cost? Here's how pricing works for broadcast and P2P, the hidden cost of poor deliverability, and how to budget a program that lands instead of getting filtered.
Txtra's audience tools connect your contacts and voter file so texting runs on real voter data, with consent kept separate from the file. Here's how the voter file and audience management work in Txtra.
Voter ID by text turns a conversation into a data point. Here's how campaigns use peer-to-peer texting to identify supporters, undecideds, and issues, and feed those answers back into everything they do next.
A segmented list is the difference between spray-and-pray and precision. This complete guide covers how campaigns segment a texting list, the segments that matter most, how segmentation protects deliverability, and how to build and use segments well.
Segments are how Txtra turns a list into targeted audiences, so the right message reaches the right voters. Here's how Segments work in Txtra and why they protect your list.
Text, email, and phone each reach voters differently. Here's how the channels compare on open rates, reply rates, cost, and speed, and why the answer is usually to combine them, not pick one.
Reports are how Txtra shows what your texting actually did, deliverability, replies, conversions, and the numbers that matter. Here's how Reports and analytics work in Txtra.
When engagement drops for no clear reason, the cause is usually filtering. Here's why carriers filter political texts, the signals that trigger it, and how to diagnose a deliverability problem you can't directly see.
A list that's gone quiet is still an asset if you re-engage it carefully. Here's how to bring a lapsed texting list back to life without triggering a wave of opt-outs, and when to let cold contacts go.
Text is a fast, cheap way to survey voters and gather issue data. Here's how campaigns run surveys and polls by text, what the data is good for, and the limits to keep in mind.
Merge fields let you send a personalized text at scale, a name, a district, a polling place. Here's how personalization works in political texting, what to personalize, and where it helps and hurts.
Political texting is everywhere, but does it move votes? Here's what the evidence says about texting's effect on turnout and persuasion, where it works best, and how to read the claims honestly.