Posts tagged data.
The numbers that define political texting, open rates, volume, channel comparisons, and growth. Here are the key statistics campaigns should know, with the context to read them right.
Texting isn't just for the fundraising ask, it's for building donor relationships over time. Here's how campaigns use text to cultivate, thank, and upgrade donors, and why the relationship matters more than any single ask.
Reaching voters in the language they prefer lifts response and shows respect. Here's how campaigns run multilingual texting programs, from segmentation by language to translation quality, and why it matters for turnout.
Most political texting failures come from a short list of avoidable mistakes. Here are the ones campaigns make most, buying lists, skipping registration, over-texting, mishandling opt-outs, and how to fix each.
How do you know if your texting program is worth it? Here's how campaigns measure the return on political texting, the metrics that matter for fundraising and turnout, and why deliverability underpins every number.
Where is political texting headed? Three forces are reshaping it, RCS and verified senders, AI in the workflow, and a rising tide of regulation. Here's what each means for campaigns and how to prepare.
A texting program at scale needs people and process, not just a platform. Here's how to structure a texting team, the key roles, and the workflow that keeps sends compliant, on-message, and responsive.
A voter file is the master list of registered voters and what's known about them. Here's what a voter file contains, how campaigns use it for targeting, and the critical point that a voter file is not texting consent.
Response to political texts varies by voter, age, relationship, and message. Here's what shapes who replies and acts on a text, and how to use that to target and write for the voters most likely to respond.
Texting and digital ads do different jobs, direct, permission-based contact versus broad, paid reach. Here's how the two compare on targeting, cost, and trust, and why campaigns use them together.
Campaign and official texts can become public records or evidence, and retention rules apply beyond the TCPA. Here's how public-records and retention obligations touch political texting, and why keeping clean records protects you twice.
A/B testing takes the guesswork out of text messaging by letting the data pick the winner. Here's what to test in political texts, how to run a clean test, and the pitfalls that produce misleading results.