Political texting, explained.
Field notes on running verified voter outreach, 10DLC and TCPA in plain language, and what actually moves a race.
Start here — the complete guides
Cross-Channel Consent, Does a Call or Email Opt-in Cover Texting?
A voter who gave you their email or agreed to calls hasn't necessarily agreed to texts. Here's how consent works across channels, why texting needs its own opt-in, and how to collect consent that actually covers text.
The Established Business Relationship and Political Texting
The "established business relationship" is a familiar telemarketing concept, but it's a weak reed for texting cell phones. Here's what EBR is, why it doesn't do the work campaigns hope, and what to rely on instead.
Can I Text Someone Who Texted My Campaign First?
A single inbound message isn't blanket consent to add them to your broadcast list, but it opens a conversation you can reply to. To send them ongoing campaign texts, confirm the opt-in: reply with your disclosures and a clear way to subscribe, and log it.
Texting Strategy for Caucus States
Caucuses ask more of voters than casting a ballot, they have to show up at a specific place and time and participate. Here's how texting drives caucus turnout, from educating first-timers to locking in commitments.
How Do I Handle Angry or Hostile Replies to Campaign Texts?
Honor opt-outs instantly and don't argue. If the reply is a STOP-type request in any form ('stop,' 'leave me alone,' 'remove me'), treat it as an opt-out. For genuine hostility, stay brief and polite or don't respond, never escalate a fight by text.
Shipped: The Always-on Compliance Layer
The always-on compliance layer is live in Txtra. The compliance layer that runs under every send, consent records, STOP and HELP handling, quiet-hours enforcem
Texting and Tele-Town Halls, Driving Attendance and Engagement
A tele-town hall only works if people join, and texting is how you fill the call. Here's how campaigns use text to drive tele-town hall attendance, prompt participation, and follow up afterward.
The 2026 Midterms, What to Expect in Political Texting
Heading into the 2026 midterms, three forces will shape campaign texting, record volume and voter fatigue, a tightening state-law patchwork, and the spread of AI and RCS. Here's the outlook and how to prepare.
The TCPA Demand Letter No Campaign Wants to Open
It arrives on campaign letterhead's worst day. A single certified envelope, a class-action threat, and per-text math that dwarfs your budget. What a TCPA demand letter actually means, and why it's already too late to fix.
Debate-Night Texting, Rapid Response and Watch Parties
A debate is a moment of peak attention, and texting lets a campaign capitalize in real time. Here's how to use text on debate night, for watch parties, rapid response, fundraising surges, and capturing the engagement.
What's the Difference Between an Opt-Out and a STOP Request?
Functionally none, both mean the person has withdrawn consent and you must stop texting them. STOP is the standard keyword that triggers automatic removal, but an opt-out in any words ('remove me,' 'unsubscribe') carries the same weight and the same obligation.
Retaining Volunteers by Text, Thank, Update, Re-Engage
Recruiting volunteers is only half the job, keeping them is the other half. Here's how campaigns use texting to retain volunteers, thanking, updating, and re-engaging them so a one-time helper becomes a repeat one.