The last seventy-two hours of a campaign decide the close ones, and texting is the fastest way to move a voter in that window. A get-out-the-vote text plan is simple in principle: remind the right people, at the right moment, with the one thing they need to act. This guide lays out the plan hour by hour, what to send, which format to use, and the mistakes that waste the window.
What do you send in the final 72 hours?
Sequence the plan by the calendar, because the message that works on Sunday is the wrong message on Tuesday.
| When | Audience | Message | Format |
|---|---|---|---|
| 72–48 hours out | Early and mail voters with ballots outstanding | Return your ballot, here's how and by when | Broadcast |
| 48–24 hours out | Election Day universe | Make a plan: when and how will you vote? | Broadcast, P2P for undecideds |
| Election Day AM | Everyone who hasn't voted | Your polling place, hours, what to bring | Broadcast |
| Election Day midday | Non-voters, high-priority turf | Ride to the polls offer, quick help | P2P |
| Polls closing | Anyone still outstanding | Polls close at X, go now | Broadcast |
72 to 48 hours out, chase the early and mail voters. If someone's ballot is still outstanding, tell them, and give them the return method and the deadline. This is the highest-yield GOTV texting there is, because you're nudging people who already intend to vote and just haven't finished.
48 to 24 hours out, send plan-making texts to your Election Day universe. Ask when and how they'll vote. A voter who makes a concrete plan turns out at a measurably higher rate than one who just intends to, and the ask itself does the work.
Election Day, shift to logistics. Polling location and hours, what to bring, and a ride-to-the-polls offer for the people who need it. Close the day with a final "polls close at X" reminder to anyone who hasn't voted.
Broadcast or peer-to-peer for GOTV?
Mostly broadcast. GOTV is about speed and reach to a list that already opted in, so a well-timed broadcast is the workhorse, one message, the whole universe, in minutes. Keep P2P for the higher-touch pieces where a conversation matters: the ride offer, the undecided who needs a real answer, the volunteer chase. Running a text bank for those final-stretch conversations is a common play.
What makes a GOTV text land?
One ask, one link, one deadline. The voter is busy and the window is short, so every message should do exactly one thing. Name the campaign, state the single action you need, give them the link or the location, and get out. A text that tries to persuade and remind and fundraise all at once accomplishes none of them. The best GOTV texts read like a helpful reminder from someone who's on your side, not a broadcast.
How do you avoid burning your list at GOTV?
Segment ruthlessly, and stop texting people who've already acted. The fastest way to trigger opt-outs in the final stretch is to keep chasing someone who already returned their ballot or already voted. Feed your vote-history and ballot-return data back into your segments so a voter drops out of the chase the moment they've done the thing. Respect quiet hours by recipient local time, too, a 10 p.m. GOTV text isn't just annoying, it can be a violation.
Frequently asked questions
When should GOTV texting start?
The chase starts as soon as ballots are out, not on Election Day. For mail and early-vote states that's weeks ahead; the plan-making and logistics texts run the final 48 to 72 hours.
How often can you text during GOTV without burning your list?
Enough to remind, not so much that people opt out. Segment so anyone who already voted or returned a ballot stops getting chase texts. Nothing burns a list faster than nagging someone who already did the thing.
Is broadcast or P2P better for GOTV?
Broadcast for the bulk of it, since GOTV is speed and reach to an opted-in list. Use P2P for the high-touch pieces like ride offers and undecided follow-up.
What should a GOTV text say?
One ask, one link, one deadline. Identify the campaign, state the single action, provide the polling location or ballot-return method, and stop there.
Keep reading: P2P vs broadcast texting and how to run a text bank. For polling-place and voter tools, see Vote.org.