Data and analysis on political texting: open rates, reply rates, deliverability, cost, and what actually moves a race.
Text, email, and phone each reach voters differently. Here's how the channels compare on open rates, reply rates, cost, and speed, and why the answer is usually to combine them, not pick one.
When engagement drops for no clear reason, the cause is usually filtering. Here's why carriers filter political texts, the signals that trigger it, and how to diagnose a deliverability problem you can't directly see.
Political texting is everywhere, but does it move votes? Here's what the evidence says about texting's effect on turnout and persuasion, where it works best, and how to read the claims honestly.
The numbers that define political texting, open rates, volume, channel comparisons, and growth. Here are the key statistics campaigns should know, with the context to read them right.
Most political texting failures come from a short list of avoidable mistakes. Here are the ones campaigns make most, buying lists, skipping registration, over-texting, mishandling opt-outs, and how to fix each.
How do you know if your texting program is worth it? Here's how campaigns measure the return on political texting, the metrics that matter for fundraising and turnout, and why deliverability underpins every number.
Where is political texting headed? Three forces are reshaping it, RCS and verified senders, AI in the workflow, and a rising tide of regulation. Here's what each means for campaigns and how to prepare.
Campaigns think their texts are different. Voters don't. The uncomfortable consumer data on political texting, and why the recipient's view is the one that decides whether you deliver.
Response to political texts varies by voter, age, relationship, and message. Here's what shapes who replies and acts on a text, and how to use that to target and write for the voters most likely to respond.
Texting and digital ads do different jobs, direct, permission-based contact versus broad, paid reach. Here's how the two compare on targeting, cost, and trust, and why campaigns use them together.
Peer-to-peer texting went from a workaround to a core campaign channel in a few cycles. Here's why P2P rose, what drove its adoption, and where the human-in-the-loop model fits alongside broadcast.
Small-dollar online fundraising reshaped campaign finance, and text is one of its main engines. Here's how texting drives small-dollar giving, why it works around deadlines, and the discipline that keeps it sustainable.