Data and analysis on political texting: open rates, reply rates, deliverability, cost, and what actually moves a race.
Legal isn't the same as ethical, and political texting raises real questions of honesty, respect, and restraint. Here's a practical look at the ethics of texting voters, and why the ethical choice is usually the effective one too.
Trust is the currency of political texting, and it's eroding as spam and deception spread. Here's why voter trust decides whether your texts work, what erodes it, and how a campaign earns and keeps it.
Over-texting is the most common self-inflicted wound in political texting, and it happens for predictable reasons. Here's why campaigns send too much, why it backfires, and how to break the habit.
The wrong texting vendor can quietly wreck a program, filtered messages, compliance exposure, hidden costs. Here's the red flags to watch for when evaluating a political texting vendor, and why they matter.
Texting works best woven into the field plan, not run beside it. Here's how texting fits a campaign's field operation, from recruiting and coordinating volunteers to feeding and reinforcing the doors.
Texting is the great equalizer for underfunded campaigns, cheap, defined-universe reach that turns out votes. Here's why small campaigns punch above their weight with texting, and why it's often their single best investment.
Texting is powerful, but it isn't magic, and knowing its real limits makes it more effective. Here's an honest look at what political texting can and can't do, so you use it for the jobs it's actually good at.
Texting programs evolve, from a first compliant blast to an integrated, data-driven operation. Here's a maturity model for political texting, the stages a program moves through, and how to level up.
A texting program without clear goals drifts and can't prove its value. Here's how to set goals and KPIs for a political texting program, tied to campaign outcomes, so you know what you're aiming at and whether you hit it.
Political texting is surrounded by myths that lead campaigns astray, that it's unregulated, that volume wins, that seniors don't text. Here's the common misconceptions about political texting, corrected.
What separates a text that works from one that gets ignored? Here's the anatomy of a great political text, the elements every effective message shares, pulled together into one picture.