Posts tagged two-way.
Yes, if you send from a two-way number, and you should. Replies are where texting beats every other channel: a voter asks a real question, a human answers, and that exchange moves people. One-way blasting wastes the medium's biggest advantage.
The two-way inbox is live in Txtra. Every reply lands in a real inbox a human can answer, with tagging so a conversation becomes voter data.
A blast is one message to many, one-way, efficient for reminders. A conversation is two-way, a voter can reply and a human answers. Blasts scale information; conversations build persuasion and trust. The strongest programs use both for what each does best.
Honor opt-outs instantly and don't argue. If the reply is a STOP-type request in any form ('stop,' 'leave me alone,' 'remove me'), treat it as an opt-out. For genuine hostility, stay brief and polite or don't respond, never escalate a fight by text.