P2P
Posts tagged P2P.
Texting for a District Attorney Race
DA races are increasingly high-stakes and issue-driven, but still low-information for most voters. Here's how texting fits a district attorney campaign, from educating voters on a role they barely know to turning out an issue-motivated base.
Texting for a State Legislative Race
State house and senate races are small, low-budget, and low-turnout, but they decide who controls state government. Here's how texting powers a legislative campaign, where a tiny universe and lean budget make it the highest-leverage tool.
Choosing a Political Texting Platform
The platform you pick shapes your deliverability, compliance, and capabilities. Here's what to evaluate when choosing a political texting platform, the features that actually matter, and the questions to ask before you commit.
What to Look for in a P2P Texting Vendor
Peer-to-peer texting has specific vendor requirements beyond a general platform, genuine human intervention, a real reply inbox, and volunteer usability. Here's what to look for in a P2P vendor and the red flag to avoid.
Building a Political Texting Program from Scratch
Starting a texting program from zero can feel daunting, but it's a clear sequence. Here's how to build a political texting program from scratch, in the right order, so nothing blocks you later.
Texting Vendor Red Flags to Watch For
The wrong texting vendor can quietly wreck a program, filtered messages, compliance exposure, hidden costs. Here's the red flags to watch for when evaluating a political texting vendor, and why they matter.
Texting and Your Field Plan
Texting works best woven into the field plan, not run beside it. Here's how texting fits a campaign's field operation, from recruiting and coordinating volunteers to feeding and reinforcing the doors.
Texting for a Sheriff Race
Sheriff races are local, high-stakes on public safety, and low-information for most voters. Here's how texting fits a sheriff campaign, from educating voters on a powerful county office to mobilizing a safety-motivated base.
Texting for an Attorney General Race
Attorney general races are statewide, increasingly high-profile, and issue-driven, but still down-ballot for many voters. Here's how texting fits an AG campaign, balancing statewide scale with the drop-off of a race voters underrate.
Texting for a County Commission Race
County commission and board races govern real local decisions but draw little attention and low turnout. Here's how texting powers a county board campaign, where a small universe and lean budget make it a high-leverage tool.
Building a Message Template Library
A template library lets a campaign send fast, on-message, and compliant without writing every text from scratch. Here's how to build a message template library, what to include, and how it keeps quality high as volume grows.
Texting for an off-Year Election
Off-year and odd-year elections have tiny, unpredictable turnout, which makes them win-or-lose on mobilization. Here's how texting fits an off-year campaign, where reaching and turning out your supporters is nearly the whole game.