Posts tagged P2P.
Nonpartisan races, many local and judicial offices, strip away the party cue voters rely on, changing how you persuade and target. Here's how texting fits a nonpartisan campaign, where candidate identity does the work party usually does.
Texting programs evolve, from a first compliant blast to an integrated, data-driven operation. Here's a maturity model for political texting, the stages a program moves through, and how to level up.
A political text lands in an intimate, personal channel, so tone matters more than in a mailer or an ad. Here's how to get the tone and voice of political texts right, and why a human voice beats a broadcast one.
Who runs a texting program, and how big a team does it need? Here's how to staff a political texting program, the roles required, and how volunteers let a small paid team run a large operation.
Senior voters are reliable, high-turnout, and reachable by text when it's done right. Here's how texting fits outreach to senior voters, the accessibility and clarity that matter, and why the "seniors don't text" assumption is wrong.
Veterans and military families are a large, engaged constituency with distinct concerns and, in the case of overseas service members, real voting hurdles. Here's how texting fits outreach to them, done with respect and specificity.