P2P
Posts tagged P2P.
Vote Tripling by Text, Turning One Supporter into Three Votes
Vote tripling asks each supporter to remind three friends to vote, multiplying turnout through trusted messengers. Here's how the tactic works, why it's so effective, and how to run it by text.
The Sorry We Missed You Text, Following up Non-Responders
Most people don't reply to the first text, and the follow-up to non-responders is where a lot of value hides. Here's how campaigns follow up the people who didn't answer, without becoming a nuisance.
Post-Election Texting, Thanking, Retaining, and Transitioning
The list you built doesn't stop being valuable when the election ends. Here's how campaigns use texting after Election Day, to thank supporters, retain the list, and transition win or lose, into what comes next.
Texting for a Mayoral or Municipal Race
Municipal races, mayor, council, local offices, run on small budgets, tiny universes, and low turnout, exactly where texting shines. Here's how to build a texting program for a city or town race.
Reaching Hard-to-Reach Voters by Text
Some voters are hard to reach through any channel, rural, transient, disconnected, or wary. Here's how texting reaches voters other methods miss, its limits, and how to combine it with other channels to close the gap.
Texting and Voter Accessibility
Texting can be one of the most accessible ways to reach voters with disabilities, but only if it's done thoughtfully. Here's how texting supports voter accessibility, its advantages, and the practices that keep it inclusive.
Election Protection and Voter Assistance by Text
When voters hit problems, long lines, ID confusion, a rejected ballot, texting can deliver help fast. Here's how campaigns and nonpartisan groups use text for election protection and voter assistance.
Texting for a Party Committee
Party committees run texting at a scale and across a portfolio that single campaigns don't. Here's how a party committee uses texting for coordinated turnout, up and down the ticket, and the structure that makes it work.
Running the Two-Way Inbox, Managing Replies at Scale
Two-way texting only works if someone handles the replies. Here's how campaigns run a texting inbox at scale, triaging responses, using saved replies, escalating, and catching opt-outs, without drowning.
Texting for a Congressional Race
A congressional race sits between the local and the statewide, big enough to nationalize, small enough to still win on the ground. Here's how texting fits a House campaign, from persuasion in a defined district to a turnout operation that decides the close ones.
Texting for a U.S. Senate Race
A Senate race is statewide, expensive, and high-profile, with a huge universe and a heavily nationalized dynamic. Here's how texting fits a Senate campaign, where its scale and speed matter most, and why it's a turnout-and-fundraising workhorse.
Texting for a Governor's Race
A governor's race is statewide like a Senate race but often less nationalized, giving state issues and the candidate's own profile more room. Here's how texting fits a gubernatorial campaign, and why persuasion has more space than in a Senate race.