opt-in
Posts tagged opt-in.
Drip Campaigns, Automated Text Sequences for Voters
A drip campaign sends a planned sequence of texts over time, triggered by an action or a date. Here's how campaigns use automated text sequences to onboard, nurture, and convert voters, and where automation helps and hurts.
Does Texting Consent Expire? How Long an Opt-in Lasts
Consent doesn't have a hard federal expiration date, but a stale opt-in carries real risk. Here's how long texting consent lasts in practice, what can invalidate it, and why re-engaging an old list takes care.
Double Opt-in vs Single Opt-in for Texting
Single opt-in adds someone the moment they subscribe; double opt-in confirms with a reply first. Here's the difference, the trade-off between list growth and list quality, and when each makes sense for a campaign.
Political Texting vs Commercial Texting, the Key Differences
Political and commercial texting follow different consent rules, and confusing them is a common, costly mistake. Here's how the two differ on consent, registration, and content, and where they're exactly the same.
What Your Opt-in Language Should Say
The words at your opt-in point are your consent record and your first impression. Here's what good opt-in language includes, why clarity protects you, and the elements carriers and regulators expect to see.
What Counts as Consent to Receive Political Texts?
Prior express written consent: a clear, affirmative agreement to receive texts (often autodialed) at a specific number, with disclosures about what they'll get and that they can reply STOP. A pre-checked box, a buried clause, or 'they gave us their number' doesn't count.
Cross-Channel Consent, Does a Call or Email Opt-in Cover Texting?
A voter who gave you their email or agreed to calls hasn't necessarily agreed to texts. Here's how consent works across channels, why texting needs its own opt-in, and how to collect consent that actually covers text.
The Established Business Relationship and Political Texting
The "established business relationship" is a familiar telemarketing concept, but it's a weak reed for texting cell phones. Here's what EBR is, why it doesn't do the work campaigns hope, and what to rely on instead.
Can I Text Someone Who Texted My Campaign First?
A single inbound message isn't blanket consent to add them to your broadcast list, but it opens a conversation you can reply to. To send them ongoing campaign texts, confirm the opt-in: reply with your disclosures and a clear way to subscribe, and log it.
What Is Opt-in Rate, and How to Improve It
Opt-in rate is the share of people who subscribe when given the chance. Here's what opt-in rate measures, why it determines how fast your list grows, and the levers that raise it.
Subscriber vs Contact, Who's Actually on Your List
A contact is a phone number you have; a subscriber is someone who opted in to your texts. Confusing the two is how campaigns end up texting people who never agreed. Here's the distinction and why it matters.
The Door-to-Text Handoff, Turning Canvass Contacts into Subscribers
A canvass reaches voters at the door, but the contact ends when the canvasser leaves, unless you capture a text opt-in. Here's how the door-to-text handoff turns field contacts into subscribers you can reach again.