list growth
Posts tagged list growth.
Reaching Rural and Remote Voters by Text
Field programs struggle where voters are spread thin across huge distances. That's exactly where texting earns its place. Here's how to reach a rural and remote electorate.
Why Your Texting List Beats Your Social Following
A campaign's social following looks impressive and belongs to someone else. A consented texting list is smaller, unglamorous, and actually yours. Here's why the second one wins.
National Voter Registration Day and the Moments That Grow a List
The civic calendar hands campaigns natural, non-partisan moments to grow a texting list, if you're ready to capture them. Here's how to turn dates like National Voter Registration Day into subscribers.
Keyword Campaigns, How to Grow Your List with a Text-to-Join
A keyword is the simplest way to turn a crowd, a sign, or a moment into subscribers. Here's the practical playbook for running a keyword campaign to grow your texting list.
The Political Texting Welcome Series, Templates to Adapt
A new subscriber just handed you their number. The next few messages decide whether they stay. Here's a welcome series with adaptable templates, in your own words.
Ways to Use Campaign Texting Beyond the Ask
Most campaigns use texting for two things, raise money and get out the vote. It does far more. Here are ways to use your list that build the relationship the asks depend on.
How to Get a Voter to Say Yes to Your Texts
Asking for a phone number is asking for something personal. Here's how to make the opt-in ask so easy and worth it that voters actually say yes.
Texting a Redistricted District, When the Lines Change
When district lines get redrawn, part of your electorate is new to you and part of your old turf is gone. Here's what redistricting does to a texting program, and how to adjust.
QR Codes for Voter Opt-in, Growing a List at the Door
A QR code turns a yard sign, mailer, or door into a one-scan opt-in. Here's how campaigns use QR codes to grow a consented texting list, where to place them, and how to make sure the opt-in is clean.
Inside Txtra, the Voter File and Audience Tools
Txtra's audience tools connect your contacts and voter file so texting runs on real voter data, with consent kept separate from the file. Here's how the voter file and audience management work in Txtra.
Inside Txtra, Grow
Grow is Txtra's toolkit for building a consented texting list, keywords, QR codes, and opt-in pages that capture subscribers and their consent. Here's how Grow works and why an earned list is the point.
Relational Texting, the Highest-Trust Channel in Organizing
Relational texting is supporters texting people who already know them. Here's why it's the highest-trust, highest-converting channel a campaign has, how to run it, and how it grows a consented list.