Posts tagged fundraising.
Text only donors and supporters who consented, keep the ask clear, route to a compliant donation page, and follow contribution-disclosure and solicitation rules. The texting rules (consent, STOP, quiet hours) apply exactly as they do to any other message.
Small-dollar online fundraising reshaped campaign finance, and text is one of its main engines. Here's how texting drives small-dollar giving, why it works around deadlines, and the discipline that keeps it sustainable.
Fundraising by text runs into campaign-finance rules on top of texting rules. Here's how FEC disclaimer and solicitation requirements touch text fundraising, and why the giving platform handles much of the heavy lifting.
A conversion is when a recipient takes the action your text asked for, a donation, an RSVP, a vote plan. Here's what conversions are, why they're the metric that matters, and how to track them.
There's no fixed percentage for a texting budget, it depends on the race, the goal, and the return. Here's how to think about allocating budget to texting, what drives the number up or down, and why cost per outcome matters more than a rule of thumb.
Over-texting is the most common self-inflicted wound in political texting, and it happens for predictable reasons. Here's why campaigns send too much, why it backfires, and how to break the habit.
A single fundraising text is one ask; a sequence builds toward a deadline and follows up. Here's how to write a fundraising text sequence that raises more without burning donors, from the setup to the final push.
Reporting texting results well earns the program budget and buy-in. Here's how to report texting results to a campaign team, which numbers to lead with, and how to tie texting to outcomes leadership cares about.
A texting program without clear goals drifts and can't prove its value. Here's how to set goals and KPIs for a political texting program, tied to campaign outcomes, so you know what you're aiming at and whether you hit it.
A texting budget has more moving parts than a per-message price, message volume, carrier fees, tools, and people. Here's how to build a realistic political texting budget so you're not surprised by the true cost.