Same technology, different compliance, and the word 'robotexting' usually shows up when something went wrong. Automated mass texting isn't illegal because it's automated; it's a problem when it's sent without consent, which is what regulators and plaintiffs mean by robotexting. Do it with consent and registration and it's just texting.
What the law actually cares about
The TCPA's concern is sending to people who didn't consent, especially with automated technology. 'Robotext' is the pejorative for unconsented automated blasting. The automation alone isn't the violation, the missing consent is. That's why your whole compliance program centers on documented consent.
How to stay on the right side
Prior express written consent, 10DLC registration, honored opt-outs, quiet hours. A program with those is lawful automated texting; strip them out and the same sends become the robotexting that draws enforcement and class actions. The difference is paperwork and discipline, not technology.
Frequently asked questions
Is political texting illegal robotexting?
No, when done with consent, registration, and opt-out handling, it's lawful. 'Robotexting' is the pejorative for unconsented automated blasting; the violation is the missing consent, not the automation.
What's the difference between texting and robotexting?
Compliance. Automated mass texting with documented consent, 10DLC registration, and honored opt-outs is lawful; the same sends without consent are what regulators call robotexting.
Informational, not legal advice.
Keep reading: What is prior express written consent for texts and The complete TCPA guide.