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Tag

definitions

Posts tagged definitions.

Compliance & Law

What Is Prior Express Written Consent?

August 18, 2026

It's the highest consent standard under the TCPA: a clear, written agreement, a checked box or signed form, to receive autodialed marketing texts, with specific disclosures, obtained before you send. Fundraising and promotional political texts generally need it.

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Political Texting 101

What's the Difference Between P2P and A2P Texting?

July 1, 2026

A2P (application-to-person) is software sending messages at scale, what campaigns mostly do, and it's regulated and must be registered. P2P (peer-to-peer) is genuinely manual, one human to one person. The line matters because it changes the rules that apply.

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Compliance & Law

Is Political Texting the Same as Robotexting?

February 2, 2026

Not necessarily, but the line is legal, not marketing. 'Robotexting' loosely means automated mass texting, which raises autodialer and consent questions under the TCPA. Compliant political texting (consent, registration, opt-out) is lawful; 'robotexting' is what it's called when it isn't.

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