voter ID
Posts tagged voter ID.
Texting Strategy for a Recall Election
Recalls are unusual, off-cycle, low-turnout, and often confusing to voters. Here's how texting drives a recall campaign, whether you're pushing the recall or defending against it, from signature gathering to a turnout-defined finish.
The Commit-to-Vote Pledge, Turning Intent into Turnout
Getting a voter to commit to a specific plan lifts turnout more than a generic reminder. Here's how campaigns run a commit-to-vote pledge program by text, why plan-making works, and how to follow through.
Texting for a District Attorney Race
DA races are increasingly high-stakes and issue-driven, but still low-information for most voters. Here's how texting fits a district attorney campaign, from educating voters on a role they barely know to turning out an issue-motivated base.
Texting for a State Legislative Race
State house and senate races are small, low-budget, and low-turnout, but they decide who controls state government. Here's how texting powers a legislative campaign, where a tiny universe and lean budget make it the highest-leverage tool.
Texting for a Sheriff Race
Sheriff races are local, high-stakes on public safety, and low-information for most voters. Here's how texting fits a sheriff campaign, from educating voters on a powerful county office to mobilizing a safety-motivated base.
Texting for a County Commission Race
County commission and board races govern real local decisions but draw little attention and low turnout. Here's how texting powers a county board campaign, where a small universe and lean budget make it a high-leverage tool.
Texting for a Secretary of State Race
Secretary of state races decide who runs elections, a newly salient issue, but remain down-ballot for most voters. Here's how texting fits an SOS campaign, balancing statewide scale, ballot drop-off, and a motivated democracy-focused base.
Texting for a Judicial Retention Election
Judicial retention elections ask voters a simple yes-or-no on keeping a judge, with almost no information and huge drop-off. Here's how texting fits a retention campaign, where educating voters and driving a yes or no is the whole game.
Texting Across the Primary-to-General Shift
The move from primary to general election changes your universe, your message, and your list. Here's how a texting program shifts from primary to general, what carries over, and what has to change.
Texting for an off-Year Election
Off-year and odd-year elections have tiny, unpredictable turnout, which makes them win-or-lose on mobilization. Here's how texting fits an off-year campaign, where reaching and turning out your supporters is nearly the whole game.
Texting for a Nonpartisan Race
Nonpartisan races, many local and judicial offices, strip away the party cue voters rely on, changing how you persuade and target. Here's how texting fits a nonpartisan campaign, where candidate identity does the work party usually does.
Texting for a Bond or Tax Measure
Bond and tax measures ask voters to approve spending or taxes, which triggers specific concerns texting has to address. Here's how texting fits a bond or tax measure campaign, balancing education, persuasion, and turnout.