voter ID
Posts tagged voter ID.
Texting a Toss-up Race, When the Margin Is a Few Thousand Votes
In a genuine toss-up, the whole race lives inside a margin of a few thousand votes. That changes how you run a texting program. Here's the discipline a razor-thin race demands.
Voter ID by Text, Tagging Your Universe One Reply at a Time
Voter ID by text turns a conversation into a data point. Here's how campaigns use peer-to-peer texting to identify supporters, undecideds, and issues, and feed those answers back into everything they do next.
Surveys and Polling by Text
Text is a fast, cheap way to survey voters and gather issue data. Here's how campaigns run surveys and polls by text, what the data is good for, and the limits to keep in mind.
Texting Strategy for a Primary Campaign
Primaries reward texting more than general elections, low turnout, a narrow universe, and persuadable partisans. Here's how to build a primary texting strategy around ID, persuasion, and turning out a small, high-value electorate.
Texting Strategy for Special Elections
Special elections turn on turnout in a tiny, unpredictable universe, which is exactly texting's strength. Here's how to build a texting strategy for a special election, where speed and turnout matter more than anything.
Texting Strategy for a Runoff Election
Runoffs are pure turnout contests with exhausted voters and a short window, exactly where texting excels. Here's how to build a runoff texting strategy, from re-mobilizing your first-round voters to fighting drop-off.
Turning Out Low-Propensity Voters by Text
Low-propensity voters are the hardest to turn out and the biggest opportunity. Here's how texting reaches irregular voters, what actually moves them, and why plan-making and human contact matter more than reminders.
Texting Strategy for Caucus States
Caucuses ask more of voters than casting a ballot, they have to show up at a specific place and time and participate. Here's how texting drives caucus turnout, from educating first-timers to locking in commitments.
Texting for Low-Information Races, Judicial and School Board
Judicial, school board, and other down-ballot races suffer huge voter drop-off because people don't know the candidates. Here's how texting cuts through in low-information races, from education to turnout.
Texting Strategy for a Recall Election
Recalls are unusual, off-cycle, low-turnout, and often confusing to voters. Here's how texting drives a recall campaign, whether you're pushing the recall or defending against it, from signature gathering to a turnout-defined finish.
The Commit-to-Vote Pledge, Turning Intent into Turnout
Getting a voter to commit to a specific plan lifts turnout more than a generic reminder. Here's how campaigns run a commit-to-vote pledge program by text, why plan-making works, and how to follow through.
Texting for a District Attorney Race
DA races are increasingly high-stakes and issue-driven, but still low-information for most voters. Here's how texting fits a district attorney campaign, from educating voters on a role they barely know to turning out an issue-motivated base.