Posts tagged RCS.
RCS is the upgrade to SMS, verified sender, richer media, and read receipts. Here's what RCS is, how it differs from SMS and MMS, what it means for political campaigns, and where adoption stands.
SMS is plain text, MMS adds images, RCS adds verified branding and interactivity. Here's how the three text formats differ, what each costs and does, and which one a political campaign should use when.