Posts tagged RCS.
You attach a rally photo or a candidate video, hit send, and it silently fails to some voters. The reason is carrier MMS size limits, and they're smaller than you think. What campaigns can actually send.
The complete guide to getting your political texts delivered, sender reputation, carrier filtering, throttling, verified sending, and the shift to RCS. What decides whether your message lands.
Txtra is a political texting platform built compliance-first and RCS-first, so every message is registered, verified, and deliverable by default. Here's what Txtra is, what makes it different, and how to think about the platform.
The forces shaping political texting, verified messaging, AI, and tightening compliance, all point the same way, toward trust. Here's the direction Txtra is building in, and how the roadmap follows where the channel is going.
Txtra is built RCS-first, so campaigns can send verified, branded messages that voters trust, with SMS as the reliable fallback. Here's how RCS works in Txtra and why verified sending is the future.
Every year a new iOS or Android update sparks panic that texts will stop working. Usually they still get through. Here's what actually changes, and what doesn't.
RCS is the upgrade to SMS, verified sender, richer media, and read receipts. This complete guide covers what RCS is, how it compares to SMS and MMS, what verified sending means for campaigns, where adoption stands, and how to use it.
Use SMS as your reliable baseline, it reaches every phone. Use RCS where it's supported for richer, verified, branded messages with far higher engagement. In practice you send RCS with automatic SMS fallback, so you get both.
SMS is plain text, MMS adds images, RCS adds verified branding and interactivity. Here's how the three text formats differ, what each costs and does, and which one a political campaign should use when.
Verified RCS is live in Txtra. Branded, verified sending on the RCS standard where supported, so a recipient sees your campaign's verified na
Yes, Apple added RCS support to the iPhone, so the addressable RCS base now includes iPhones on supported carriers. That's why RCS matters for campaigns now in a way it didn't before, verified, branded messaging can reach a huge new share of voters.
Where is political texting headed? Three forces are reshaping it, RCS and verified senders, AI in the workflow, and a rising tide of regulation. Here's what each means for campaigns and how to prepare.