persuasion
Posts tagged persuasion.
How to Write a Persuasion Text That Gets Replies
A persuasion text lives or dies on the opener and the ask. Here's the anatomy of a peer-to-peer persuasion script that gets replies, the register to write in, and the branch responses your volunteers need.
How to Get a Voter to Say Yes to Your Texts
Asking for a phone number is asking for something personal. Here's how to make the opt-in ask so easy and worth it that voters actually say yes.
Inside Txtra, P2P Conversations
P2P is how Txtra powers real, one-to-one voter conversations at scale, for persuasion, voter ID, and first contact. Here's how peer-to-peer conversations work in Txtra, with genuine human-in-the-loop sending.
Voter ID by Text, Tagging Your Universe One Reply at a Time
Voter ID by text turns a conversation into a data point. Here's how campaigns use peer-to-peer texting to identify supporters, undecideds, and issues, and feed those answers back into everything they do next.
Texting for Ballot Measure Campaigns
Ballot measure campaigns face a unique challenge, persuading voters on an issue with no candidate. Here's how texting helps ballot measures with education, persuasion, and turnout, and why the message strategy differs.
Coalition and Endorsement Texting
A message from a trusted group or endorser lands harder than one from the campaign. Here's how campaigns use coalition and endorsement texting to borrow credibility, the compliance care it takes, and how to coordinate it.
Texting Strategy for a Primary Campaign
Primaries reward texting more than general elections, low turnout, a narrow universe, and persuadable partisans. Here's how to build a primary texting strategy around ID, persuasion, and turning out a small, high-value electorate.
Contrast and Comparison Messaging by Text, Done Right
Contrast messaging draws the line between candidates, and texting can deliver it, carefully. Here's how to run contrast and comparison messaging by text without triggering opt-outs, backlash, or compliance problems.
Texting Strategy for Special Elections
Special elections turn on turnout in a tiny, unpredictable universe, which is exactly texting's strength. Here's how to build a texting strategy for a special election, where speed and turnout matter more than anything.
Texting Strategy for a Runoff Election
Runoffs are pure turnout contests with exhausted voters and a short window, exactly where texting excels. Here's how to build a runoff texting strategy, from re-mobilizing your first-round voters to fighting drop-off.
Rolling Out an Endorsement by Text
An endorsement is only as valuable as the number of voters who hear about it. Here's how campaigns use texting to roll out endorsements, amplify them through the endorser's own network, and turn credibility into persuasion.
Texting for Low-Information Races, Judicial and School Board
Judicial, school board, and other down-ballot races suffer huge voter drop-off because people don't know the candidates. Here's how texting cuts through in low-information races, from education to turnout.