Posts tagged persuasion.
The complete guide to writing political texts that get read and get action, the anatomy of a great text, the psychology that moves people, format and length, and the messages for each job.
Telling voters that people like them are turning out is one of the most tested tactics in GOTV. Here's how to use social proof in a text honestly and effectively.
Urgency is the single biggest lever in a political text, but only real urgency works. Here's how to use genuine deadlines to drive action without burning trust.
People work harder to avoid a loss than to secure an equivalent gain. Here's how loss aversion shapes political texts, and how to use it without fearmongering.
Lists that only ever ask for money burn out. Reciprocity, giving supporters something of value before the ask, builds the relationship that makes the ask work.
Incumbents text from a different position than challengers, a record to defend, a list already built, and a turnout job more than a persuasion one. Here's how to run it.
Getting a voter to say when and how they'll vote makes them more likely to actually do it. Here's how to use commitment and plan-making in GOTV texts.
Challengers start with no list and low name ID, but more freedom to make the case for change. Here's how to run a texting program from behind.
Ranked-choice voting changes the math of a campaign, and the message. Here's how texting strategy shifts when voters rank candidates instead of picking one.
Control of the U.S. House runs through a few dozen suburban swing districts. Here's what makes suburban voters distinctive and how a texting program should approach them.
There's a difference between texting your voters and texting at them. One builds a relationship that turns out; the other burns a list. Here's how to tell which you're doing.
The best political texts share a handful of qualities you can learn from and adapt. Here are the recurring tactics worth studying, and why they work.