Posts tagged persuasion.
Recalls are unusual, off-cycle, low-turnout, and often confusing to voters. Here's how texting drives a recall campaign, whether you're pushing the recall or defending against it, from signature gathering to a turnout-defined finish.
When false claims spread about a candidate or an election, texting can reach voters with the correction fast. Here's how campaigns use text to counter misinformation, the pitfalls of amplification, and how to do it without making it worse.
DA races are increasingly high-stakes and issue-driven, but still low-information for most voters. Here's how texting fits a district attorney campaign, from educating voters on a role they barely know to turning out an issue-motivated base.
Sheriff races are local, high-stakes on public safety, and low-information for most voters. Here's how texting fits a sheriff campaign, from educating voters on a powerful county office to mobilizing a safety-motivated base.
Attorney general races are statewide, increasingly high-profile, and issue-driven, but still down-ballot for many voters. Here's how texting fits an AG campaign, balancing statewide scale with the drop-off of a race voters underrate.
Secretary of state races decide who runs elections, a newly salient issue, but remain down-ballot for most voters. Here's how texting fits an SOS campaign, balancing statewide scale, ballot drop-off, and a motivated democracy-focused base.
Judicial retention elections ask voters a simple yes-or-no on keeping a judge, with almost no information and huge drop-off. Here's how texting fits a retention campaign, where educating voters and driving a yes or no is the whole game.
The move from primary to general election changes your universe, your message, and your list. Here's how a texting program shifts from primary to general, what carries over, and what has to change.
Nonpartisan races, many local and judicial offices, strip away the party cue voters rely on, changing how you persuade and target. Here's how texting fits a nonpartisan campaign, where candidate identity does the work party usually does.
Texting is powerful, but it isn't magic, and knowing its real limits makes it more effective. Here's an honest look at what political texting can and can't do, so you use it for the jobs it's actually good at.
A text is opened in seconds, but whether it's read past the first line is up to you. Here's how to write a political text that gets read, from the opening words to the structure that keeps a voter with you.
A political text lands in an intimate, personal channel, so tone matters more than in a mailer or an ad. Here's how to get the tone and voice of political texts right, and why a human voice beats a broadcast one.