P2P
Posts tagged P2P.
Retaining Volunteers by Text, Thank, Update, Re-Engage
Recruiting volunteers is only half the job, keeping them is the other half. Here's how campaigns use texting to retain volunteers, thanking, updating, and re-engaging them so a one-time helper becomes a repeat one.
Running a Day of Action by Text
A day of action concentrates supporter energy into one coordinated push, and texting is how you rally, coordinate, and sustain it. Here's how campaigns and advocacy groups run a day of action by text.
Rolling Out an Endorsement by Text
An endorsement is only as valuable as the number of voters who hear about it. Here's how campaigns use texting to roll out endorsements, amplify them through the endorser's own network, and turn credibility into persuasion.
Texting vs Phone Banking, Efficiency and Reach Compared
Texting and phone banking both use volunteers to reach voters one at a time, but they perform very differently. Here's how the two compare on reach, response, depth, and volunteer effort, and why most programs now lead with text.
Texting for Union and Labor Political Programs
Unions run some of the most effective political texting programs, because they text their own trusted members. Here's how labor political programs use texting, why member-to-member trust is their edge, and the compliance notes.
Correcting Misinformation by Text
When false claims spread about a candidate or an election, texting can reach voters with the correction fast. Here's how campaigns use text to counter misinformation, the pitfalls of amplification, and how to do it without making it worse.
How Political Texting Became a Profession
Political texting went from an improvised tactic to a specialized discipline with its own tools, roles, and standards. Here's how it professionalized, what changed, and why the bar for running a serious program keeps rising.
The Commit-to-Vote Pledge, Turning Intent into Turnout
Getting a voter to commit to a specific plan lifts turnout more than a generic reminder. Here's how campaigns run a commit-to-vote pledge program by text, why plan-making works, and how to follow through.
Reaching New Citizen and Newly Registered Voters by Text
New citizens and newly registered voters are motivated but often unfamiliar with the process. Here's how texting reaches them with education and encouragement, and why they're a high-value, high-effort universe.
What Is Voter Contact, and Where Texting Fits
Voter contact is the umbrella term for how campaigns reach voters directly, doors, calls, texts, mail, digital. Here's what voter contact means, the main channels, and where texting fits in the mix.
The Word-of-Mouth Effect, When Voters Forward Your Texts
A text a voter forwards or shares reaches people your list never could. Here's how the word-of-mouth effect works in texting, why relational and shareable messages amplify, and how to encourage it.
First-Time Voters and Texting, Converting Willingness into a Vote
First-time voters want to participate but often don't know how. Here's what the evidence suggests about reaching first-time voters by text, why process help beats motivation, and how to convert willingness into an actual vote.