P2P
Posts tagged P2P.
Contrast and Comparison Messaging by Text, Done Right
Contrast messaging draws the line between candidates, and texting can deliver it, carefully. Here's how to run contrast and comparison messaging by text without triggering opt-outs, backlash, or compliance problems.
Managing a Texting Team, Roles and Workflow
A texting program at scale needs people and process, not just a platform. Here's how to structure a texting team, the key roles, and the workflow that keeps sends compliant, on-message, and responsive.
How Peer-to-Peer Texting Platforms Work
A P2P platform loads a list, presents contacts one at a time, and routes replies to a person, all while keeping a human in the loop. Here's how peer-to-peer texting tools work and what to look for.
Which Voters Actually Respond to Texts?
Response to political texts varies by voter, age, relationship, and message. Here's what shapes who replies and acts on a text, and how to use that to target and write for the voters most likely to respond.
Turning Out Low-Propensity Voters by Text
Low-propensity voters are the hardest to turn out and the biggest opportunity. Here's how texting reaches irregular voters, what actually moves them, and why plan-making and human contact matter more than reminders.
What Is a Message Template, and Why Campaigns Use Them
A message template is a reusable, pre-approved text with placeholders for personalization. Here's what templates are, why they keep a program consistent and compliant, and how they power both broadcast and P2P.
The Rise of Peer-to-Peer Texting in Campaigns
Peer-to-peer texting went from a workaround to a core campaign channel in a few cycles. Here's why P2P rose, what drove its adoption, and where the human-in-the-loop model fits alongside broadcast.
What's the Difference Between P2P Platforms and Broadcast Platforms?
P2P platforms route messages through human senders one at a time, pitched as avoiding autodialer rules. Broadcast platforms send to many at once. The 'P2P avoids the TCPA' pitch is shakier than vendors claim, courts look at whether automation was really used.
Petition and Ballot-Access Signature Gathering by Text
Getting on the ballot and qualifying measures both run on signatures, and texting can accelerate the gather. Here's how campaigns use text to drive petition signing, recruit circulators, and track progress against a deadline.
Texting Strategy for Caucus States
Caucuses ask more of voters than casting a ballot, they have to show up at a specific place and time and participate. Here's how texting drives caucus turnout, from educating first-timers to locking in commitments.
Texting and Tele-Town Halls, Driving Attendance and Engagement
A tele-town hall only works if people join, and texting is how you fill the call. Here's how campaigns use text to drive tele-town hall attendance, prompt participation, and follow up afterward.
Debate-Night Texting, Rapid Response and Watch Parties
A debate is a moment of peak attention, and texting lets a campaign capitalize in real time. Here's how to use text on debate night, for watch parties, rapid response, fundraising surges, and capturing the engagement.