P2P
Posts tagged P2P.
Shipped: P2P Conversations
P2P conversations is live in Txtra. Peer-to-peer sending for the moments a personal, human-in-the-loop touch matters.
Surveys and Polling by Text
Text is a fast, cheap way to survey voters and gather issue data. Here's how campaigns run surveys and polls by text, what the data is good for, and the limits to keep in mind.
Personalizing Political Texts with Merge Fields
Merge fields let you send a personalized text at scale, a name, a district, a polling place. Here's how personalization works in political texting, what to personalize, and where it helps and hurts.
What Is Two-Way Texting?
Two-way texting means voters can reply and a person answers. Here's what two-way texting is, how it differs from one-way blasts, why the reply is where the value is, and what an inbox lets a campaign do.
Political Texting for Down-Ballot and Local Races
Texting isn't just for big campaigns. Here's why it's especially powerful for down-ballot and local races, how a small campaign runs a program on a budget, and where to focus limited resources.
Texting for Advocacy and Issue Campaigns
Advocacy groups use texting to mobilize supporters, drive action, and pressure decision-makers. Here's how issue and advocacy campaigns use text differently from electoral ones, and the compliance notes that come with it.
Cultivating and Upgrading Donors by Text
Texting isn't just for the fundraising ask, it's for building donor relationships over time. Here's how campaigns use text to cultivate, thank, and upgrade donors, and why the relationship matters more than any single ask.
Handling Hostile and Negative Text Replies
Every texting program gets angry replies. Here's how volunteers should handle hostile and negative responses, when to disengage, when to honor an opt-out, and how to protect both the voter relationship and the volunteer.
Coalition and Endorsement Texting
A message from a trusted group or endorser lands harder than one from the campaign. Here's how campaigns use coalition and endorsement texting to borrow credibility, the compliance care it takes, and how to coordinate it.
Texting Strategy for a Primary Campaign
Primaries reward texting more than general elections, low turnout, a narrow universe, and persuadable partisans. Here's how to build a primary texting strategy around ID, persuasion, and turning out a small, high-value electorate.
What Is a Text Campaign? The Parts of a Political Texting Program
A text campaign is an organized political texting effort with a goal, an audience, a message, and a plan. Here's what makes up a text campaign, the pieces that have to be in place, and how they fit together.
Coordinating a Canvass by Text
Texting is the connective tissue of a field program, confirming shifts, sending turf, and keeping canvassers in sync. Here's how campaigns use text to coordinate a canvass and cut no-shows.