P2P
Posts tagged P2P.
How to Run a Text Bank, the Organizer's Guide
A text bank is the texting version of a phone bank, a list, a script, a shift, and volunteers sending peer-to-peer. Here's how to set one up, recruit and train texters, write scripts that get replies, and run it well.
Peer-to-Peer vs Broadcast Texting, Which One and When
P2P is one person sending one message at a time; broadcast is one message to a whole list. Use P2P to persuade and recruit, broadcast to mobilize an opted-in list. Here's how each works, the trade-offs, and when to run which.
How to Write a Persuasion Text That Gets Replies
A persuasion text lives or dies on the opener and the ask. Here's the anatomy of a peer-to-peer persuasion script that gets replies, the register to write in, and the branch responses your volunteers need.
What Is Peer-to-Peer (P2P) Texting?
Peer-to-peer texting is when a real person sends each message one at a time, rather than software blasting a whole list. Here's what P2P is, why the human matters legally and practically, and what campaigns use it for.