P2P
Posts tagged P2P.
Is P2P Texting Really Exempt from 10DLC?
Peer-to-peer texting is often sold as the way to skip 10DLC and consent rules. That's a dangerous half-truth. Here's what P2P actually exempts, and what it doesn't.
How to Run a Text Bank, the Organizer's Guide
A text bank is the texting version of a phone bank, a list, a script, a shift, and volunteers sending peer-to-peer. This complete guide covers setup, recruiting and training texters, writing scripts, running the shift, and handling the hard replies.
Peer-to-Peer vs Broadcast Texting, Which One and When
P2P is one person sending one message at a time; broadcast is one message to a whole list. This complete guide covers how each works, the legal and practical trade-offs, when to run which, and how to combine them into one program.
How to Write a Persuasion Text That Gets Replies
A persuasion text lives or dies on the opener and the ask. Here's the anatomy of a peer-to-peer persuasion script that gets replies, the register to write in, and the branch responses your volunteers need.
Inside Txtra, P2P Conversations
P2P is how Txtra powers real, one-to-one voter conversations at scale, for persuasion, voter ID, and first contact. Here's how peer-to-peer conversations work in Txtra, with genuine human-in-the-loop sending.
What Is Peer-to-Peer (P2P) Texting?
Peer-to-peer texting is when a real person sends each message one at a time, rather than software blasting a whole list. Here's what P2P is, why the human matters legally and practically, and what campaigns use it for.
Inside Txtra, the Two-Way Inbox
The Inbox is where Txtra turns texting into a two-way channel, routing replies to a person, catching opt-outs, and letting a campaign actually talk with voters. Here's how the two-way Inbox works.
Voter ID by Text, Tagging Your Universe One Reply at a Time
Voter ID by text turns a conversation into a data point. Here's how campaigns use peer-to-peer texting to identify supporters, undecideds, and issues, and feed those answers back into everything they do next.
Recruiting Volunteers by Text, the Easiest Ask in Organizing
Text is the fastest way to fill shifts and recruit volunteers. Here's how campaigns use broadcast and P2P texting to turn supporters into volunteers, write the ask, and confirm the commitment.
Relational Texting, the Highest-Trust Channel in Organizing
Relational texting is supporters texting people who already know them. Here's why it's the highest-trust, highest-converting channel a campaign has, how to run it, and how it grows a consented list.
What's the Difference Between P2P and A2P Texting?
A2P (application-to-person) is software sending messages at scale, what campaigns mostly do, and it's regulated and must be registered. P2P (peer-to-peer) is genuinely manual, one human to one person. The line matters because it changes the rules that apply.
What Is an Autodialer (ATDS)? Why It Matters for Texting
The autodialer definition is what decides which consent standard applies to your texts. Here's what an ATDS is, how the Supreme Court narrowed it, and why it's the reason peer-to-peer texting exists.