Posts tagged opt-out.
Most political texting failures come from a short list of avoidable mistakes. Here are the ones campaigns make most, buying lists, skipping registration, over-texting, mishandling opt-outs, and how to fix each.
Florida's mini-TCPA sets some of the strictest texting limits in the country, a cap of three messages per recipient per day and a safe-harbor window after opt-out. Here's what campaigns texting Florida need to know.
Every texting program gets angry replies. Here's how volunteers should handle hostile and negative responses, when to disengage, when to honor an opt-out, and how to protect both the voter relationship and the volunteer.
A national party committee got hit with a class action over text messages, and the allegation at its heart is the one campaigns violate most: texting people who'd already said stop. What the NRCC case teaches.
Consent doesn't have a hard federal expiration date, but a stale opt-in carries real risk. Here's how long texting consent lasts in practice, what can invalidate it, and why re-engaging an old list takes care.
Phone numbers get reassigned constantly, and texting the new owner of a number you had consent for is a real TCPA risk. Here's the reassigned-number problem, why it matters, and how to reduce the exposure.
Alongside STOP, texting programs must answer HELP with an identifying auto-reply. Here's what a HELP response has to include, why carriers require it, and how it fits with your opt-out handling.
Opt-out rate is the share of recipients who unsubscribe from a send, and it's your best early warning. Here's what opt-out rate measures, what's normal, what a spike means, and why it matters for deliverability.
TCPA damages run $500 per message, but willful or knowing violations can triple to $1,500. Here's what makes a violation willful, why it matters for campaigns sending in volume, and how to stay on the right side of the line.
Functionally none, both mean the person has withdrawn consent and you must stop texting them. STOP is the standard keyword that triggers automatic removal, but an opt-out in any words ('remove me,' 'unsubscribe') carries the same weight and the same obligation.
The FCC's "revoke all" opt-out rule would treat a STOP as opting a person out of everything, and on January 6, 2026 the agency extended a waiver while it reconsiders the scope. Here's what it means, and why you should honor opt-outs regardless.
Sender reputation is the carriers' running judgment of whether your traffic is trustworthy, and it decides your deliverability. Here's what shapes sender reputation, why it's hard to rebuild once damaged, and how to protect it.