Posts tagged opt-out.
Effective January 1, 2026, Virginia SB 1339 adds consent and identification requirements for automated political outreach, and the state now requires opt-out records to be kept for years. Here's what campaigns texting Virginia need to know.
Sooner or later a send goes wrong, a typo, a wrong link, the wrong list, a message sent to everyone by mistake. Here's how to handle a texting crisis, contain the damage, and recover trust with your list.
List hygiene is the ongoing practice of keeping your texting list clean, removing opt-outs, bad numbers, and dead contacts. Here's what list hygiene involves, why it protects deliverability and reputation, and how to maintain it.
When a recipient forwards a text to 7726, they're reporting it as spam to the carriers, and enough reports can get your sender flagged. Here's what 7726 is, why complaints hurt deliverability, and how to avoid them.
A voter can revoke texting consent at any time, and by any reasonable method, not just by texting STOP. Here's how revocation works, why campaigns must honor it however it comes, and what that means in practice.
Two-way texting only works if someone handles the replies. Here's how campaigns run a texting inbox at scale, triaging responses, using saved replies, escalating, and catching opt-outs, without drowning.
Effective September 1, 2025, Texas SB 140 brought text messages under the state's telemarketing law, with a private right of action and statutory damages. Here's what changed and why any campaign texting into Texas should pay attention.
Over-texting is the most common self-inflicted wound in political texting, and it happens for predictable reasons. Here's why campaigns send too much, why it backfires, and how to break the habit.
When a voter files an FCC complaint about your texts, it can trigger regulatory attention on top of any lawsuit. Here's how the complaint process works, what it means for campaigns, and how to avoid generating complaints.
A periodic health check catches texting problems before they cost you. Here's how to audit a political texting program, the areas to review, and the warning signs that mean something needs fixing.