Posts tagged opt-in.
Prior express written consent is the strict consent standard for commercial marketing texts, and the one political campaigns are exempt from. Here's what PEWC is, how it differs from ordinary consent, and why the exemption matters.
An opt-in landing page is where a voter lands to subscribe to your texts, from a QR code, ad, or link. Here's what it is, what a good one includes, and why it's central to growing a clean, consented list.