Posts tagged messages.
The welcome text is the first message a new subscriber gets, and it sets the tone for the whole relationship. Here's what a good welcome text says, why it matters for compliance, and how to make it convert.
Merge fields let you send a personalized text at scale, a name, a district, a polling place. Here's how personalization works in political texting, what to personalize, and where it helps and hurts.
Two-way texting means voters can reply and a person answers. Here's what two-way texting is, how it differs from one-way blasts, why the reply is where the value is, and what an inbox lets a campaign do.
A single SMS is 160 characters, and longer messages split into segments that each cost a send. Here's how SMS character limits work, why they matter for cost and clarity, and when to reach for MMS or RCS.
Reaching voters in the language they prefer lifts response and shows respect. Here's how campaigns run multilingual texting programs, from segmentation by language to translation quality, and why it matters for turnout.
A drip campaign sends a planned sequence of texts over time, triggered by an action or a date. Here's how campaigns use automated text sequences to onboard, nurture, and convert voters, and where automation helps and hurts.
A vanity short link is a branded short URL on your own domain. Here's what it is, why public link shorteners get texts filtered, and why campaigns should use their own branded domain in every message.
A text campaign is an organized political texting effort with a goal, an audience, a message, and a plan. Here's what makes up a text campaign, the pieces that have to be in place, and how they fit together.
Contrast messaging draws the line between candidates, and texting can deliver it, carefully. Here's how to run contrast and comparison messaging by text without triggering opt-outs, backlash, or compliance problems.
A P2P platform loads a list, presents contacts one at a time, and routes replies to a person, all while keeping a human in the loop. Here's how peer-to-peer texting tools work and what to look for.
A/B testing takes the guesswork out of text messaging by letting the data pick the winner. Here's what to test in political texts, how to run a clean test, and the pitfalls that produce misleading results.
An image can do what text can't, a candidate photo, an event graphic, a visual palm card. Here's how campaigns use MMS to send images effectively, when it's worth the cost, and how to keep image texts compliant and deliverable.