Posts tagged messages.
A message template is a reusable, pre-approved text with placeholders for personalization. Here's what templates are, why they keep a program consistent and compliant, and how they power both broadcast and P2P.
A texting calendar turns scattered sends into a plan. Here's how campaigns build a texting calendar around the election arc, balance message types, and avoid the over-texting that burns a list.
An SMS aggregator sits between senders and the mobile carriers, routing messages and handling the carrier connections. Here's what an aggregator does, how it fits under your texting platform, and why it affects deliverability.
A delivery receipt, or DLR, is the carrier's confirmation that a text was delivered. Here's what a DLR is, what it does and doesn't tell you, and why delivery data is the first place to look when engagement drops.
Link tracking measures who clicks the links in your texts, turning sends into data. Here's what link tracking is, how it works, why it's central to measuring texting, and why the tracking domain affects deliverability.
Sooner or later a send goes wrong, a typo, a wrong link, the wrong list, a message sent to everyone by mistake. Here's how to handle a texting crisis, contain the damage, and recover trust with your list.
When news breaks, minutes matter, and a rapid-response text capability has to be built before you need it. Here's how to set up a text war room, the roles and workflow, and how to move fast without breaking compliance.
A conversion is when a recipient takes the action your text asked for, a donation, an RSVP, a vote plan. Here's what conversions are, why they're the metric that matters, and how to track them.
Engagement rate measures how many recipients actually interact with your text, replies, clicks, actions, not just receive it. Here's what engagement rate captures, why it beats open rate, and how to read it.
Texting can be one of the most accessible ways to reach voters with disabilities, but only if it's done thoughtfully. Here's how texting supports voter accessibility, its advantages, and the practices that keep it inclusive.
Two-way texting only works if someone handles the replies. Here's how campaigns run a texting inbox at scale, triaging responses, using saved replies, escalating, and catching opt-outs, without drowning.
A GOTV text has one job, get a supporter to vote, and the writing has to serve that job ruthlessly. Here's the anatomy of a GOTV text that gets action, and the common mistakes that kill one.