GOTV
Posts tagged GOTV.
The Sorry We Missed You Text, Following up Non-Responders
Most people don't reply to the first text, and the follow-up to non-responders is where a lot of value hides. Here's how campaigns follow up the people who didn't answer, without becoming a nuisance.
Texting for a Mayoral or Municipal Race
Municipal races, mayor, council, local offices, run on small budgets, tiny universes, and low turnout, exactly where texting shines. Here's how to build a texting program for a city or town race.
Reaching Hard-to-Reach Voters by Text
Some voters are hard to reach through any channel, rural, transient, disconnected, or wary. Here's how texting reaches voters other methods miss, its limits, and how to combine it with other channels to close the gap.
The Cost per Vote of Political Texting
Cost per vote is the metric that lets you compare texting to other channels honestly. Here's how to think about texting's cost per vote, why it's usually favorable, and the traps that inflate it.
What Losing Campaigns Get Wrong About Texting
The texting mistakes that hurt losing campaigns are consistent and avoidable. Here's what they get wrong, from treating volume as strategy to skipping the fundamentals, and what to do instead.
How Much of a Campaign Budget Should Go to Texting?
There's no fixed percentage for a texting budget, it depends on the race, the goal, and the return. Here's how to think about allocating budget to texting, what drives the number up or down, and why cost per outcome matters more than a rule of thumb.
Texting and Voter Accessibility
Texting can be one of the most accessible ways to reach voters with disabilities, but only if it's done thoughtfully. Here's how texting supports voter accessibility, its advantages, and the practices that keep it inclusive.
Election Protection and Voter Assistance by Text
When voters hit problems, long lines, ID confusion, a rejected ballot, texting can deliver help fast. Here's how campaigns and nonpartisan groups use text for election protection and voter assistance.
The Check-Your-Registration Text Program
Many people think they're registered and aren't. A check-your-registration text catches those voters in time to fix it. Here's how campaigns run one and why it's an underrated, high-value tactic.
Ballot Tracking by Text, Letting Voters Follow Their Ballot
Ballot tracking lets a voter follow their mail ballot from sent to counted, and texting is the natural way to deliver those updates. Here's how ballot-tracking texts build confidence and support the return chase.
Texting for a Party Committee
Party committees run texting at a scale and across a portfolio that single campaigns don't. Here's how a party committee uses texting for coordinated turnout, up and down the ticket, and the structure that makes it work.
How to Write a GOTV Text That Gets Action
A GOTV text has one job, get a supporter to vote, and the writing has to serve that job ruthlessly. Here's the anatomy of a GOTV text that gets action, and the common mistakes that kill one.