GOTV
Posts tagged GOTV.
What Is Message Throttling?
Throttling is when carriers slow down your message delivery, often because of your registration or reputation. Here's what throttling is, why it happens, how it differs from filtering, and why it matters most at GOTV.
Why Campaigns over-Text, and How to STOP
Over-texting is the most common self-inflicted wound in political texting, and it happens for predictable reasons. Here's why campaigns send too much, why it backfires, and how to break the habit.
Texting for a Congressional Race
A congressional race sits between the local and the statewide, big enough to nationalize, small enough to still win on the ground. Here's how texting fits a House campaign, from persuasion in a defined district to a turnout operation that decides the close ones.
Texting for a U.S. Senate Race
A Senate race is statewide, expensive, and high-profile, with a huge universe and a heavily nationalized dynamic. Here's how texting fits a Senate campaign, where its scale and speed matter most, and why it's a turnout-and-fundraising workhorse.
Texting for a Governor's Race
A governor's race is statewide like a Senate race but often less nationalized, giving state issues and the candidate's own profile more room. Here's how texting fits a gubernatorial campaign, and why persuasion has more space than in a Senate race.
Texting for a District Attorney Race
DA races are increasingly high-stakes and issue-driven, but still low-information for most voters. Here's how texting fits a district attorney campaign, from educating voters on a role they barely know to turning out an issue-motivated base.
Texting for a State Legislative Race
State house and senate races are small, low-budget, and low-turnout, but they decide who controls state government. Here's how texting powers a legislative campaign, where a tiny universe and lean budget make it the highest-leverage tool.
Building a Political Texting Program from Scratch
Starting a texting program from zero can feel daunting, but it's a clear sequence. Here's how to build a political texting program from scratch, in the right order, so nothing blocks you later.
Building a GOTV Chase Universe
A GOTV chase is only as good as the universe you're chasing. Here's how to build a GOTV chase universe for texting, who belongs in it, and how to keep it updated so you chase the right voters and stop chasing the ones who voted.
Texting and Your Field Plan
Texting works best woven into the field plan, not run beside it. Here's how texting fits a campaign's field operation, from recruiting and coordinating volunteers to feeding and reinforcing the doors.
Texting for a Sheriff Race
Sheriff races are local, high-stakes on public safety, and low-information for most voters. Here's how texting fits a sheriff campaign, from educating voters on a powerful county office to mobilizing a safety-motivated base.
Texting for an Attorney General Race
Attorney general races are statewide, increasingly high-profile, and issue-driven, but still down-ballot for many voters. Here's how texting fits an AG campaign, balancing statewide scale with the drop-off of a race voters underrate.